I took part in a discussion recently that started with one guy sounding off (understandably enough) about the fact that his business was still getting cold calls from assorted companies despite having registered with the TPS (Telephone Preference Service) ages ago. Everyone had his or her own … [Read more...]
Thought for the week – 1
October 10, 2006 By Leave a Comment
"The only man who behaved sensibly was my tailor; he took my measurement anew every time he saw me, while all the rest went on with their old measurements and expected them to fit me." (George Bernard Shaw) Ouch! How true is the latter of people in "sales" mode - "I know what the … [Read more...]
6 tips on chasing payment
October 2, 2006 By Leave a Comment
Did you know that more companies go out of business through cash flow problems than for any other reason? And it seems the bigger the customer is the more it behaves as a law unto itself and the longer it can take to pay its outstanding debts. Even though the government keeps making noises about … [Read more...]
Fact-find your way to success
September 28, 2006 By Leave a Comment
Fact-finding is also known as Intelligence Gathering and Market/Marketing Research. Some companies regard research as an expense that should only be indulged when times are good or, even worse, use it in a tactical way to prove a point. What a waste! Take a look at the definition of research by … [Read more...]
Who runs your business?
September 25, 2006 By 1 Comment
A while ago I spoke to a chap who runs a company that provides accounting solutions. The business has been established ten years and he sees it as a service company. They have about fifty active clients whose value to them is anything from £1,000 to £60,000 a year and once they gain clients they … [Read more...]
Has anyone received a good telemarketing call recently?
September 24, 2006 By Leave a Comment
Most people I know get their fair share of bad telemarketing calls, the ones that are made by Some ill-prepared soul who telephones you to sell you a product or service about which they know only the very rudiments and haven't really a clue as to how it could be of value to you. Someone … [Read more...]
Improving your sales and marketing skills
September 20, 2006 By Leave a Comment
Is it worth the effort? We probably all know people who seem to be naturally good at almost anything they turn their hands to and it's particularly galling if it's something we struggle to achieve ourselves. The same applies to sales and marketing: Some people are better and more successful … [Read more...]
