Are you sitting on a wealth of untapped information? If your business is already established rather than just starting up, and you have a broad customer base, you could be sitting on a potential gold mine of information that you won't need to dig too deep to access! Look to your best customers … [Read more...]
First impressions count – the incoming call
September 18, 2006 By Leave a Comment
I seem to have focused in rather earlier than intended on first impressions and the telephone, so I'm going to stay with that theme a little longer, this time looking at how the incoming business call is received. The "Nobody Home" Syndrome Depending on the size of your company, the nature of … [Read more...]
Vive la difference!
September 15, 2006 By Leave a Comment
Brand matters - to every business It's very difficult nowadays to come up with a product, service or solution that is totally new, truly unique and perceived by the prospect or customer to be the only solution to his or her problem. If you do manage to, you can bet your boots it won't be long … [Read more...]
Just how much do first impressions count?
September 8, 2006 By Leave a Comment
How not to telemarket your way to success I don't normally sound off but picture this: It's 8.30 in the evening, I'm socialising with friends at my local wine bar and I get a call on my mobile. I don't recognise the number so I answer with a straightforward "hello". "Hi, how are you?" asks a … [Read more...]
