Training does NOT make sense…

That’s a bit of a ripe statement coming from a Trainer, isn’t it?

Or is it?

If your business back is already up against the wall, to be honest you’ve left it too late to expect any kind of training to get you through an existing crisis.

Know how on Brand, Business, Finance, PR, Promotion, Marketing, Sales, Telemarketing, Market Research, Advertising, Social Media and so on – they’re each fantastic skills to have and an asset to any company but your chances of mastering any of them from scratch in time to be of help to you right now are probably slim to zilch :-(…

The good news is that doesn’t mean there’s nothing you can do to start reversing your fortunes right now.

Whoever you are, whatever business you’re in, you have skills and assets you can trade – you just need to discover which have the most market value right now. The point is, these particular skills and assets may come so naturally to you – you are so unconsciously competent at them – that you don’t understand their potential value to others and they probably don’t even form a part of your current business offering!

Here are some ‘down and dirty’ suggestions (there’s nothing wrong with ‘down and dirty’ in this context – it just means don’t wait till everything’s perfect, just get on with ideas you can gainfully activate and use to your advantage):

  1. I’d suggest you go outside your inner circle to get help identifying what your greatest skills and assets are – those close to you, just like you, may be so used to them being part of you, they take them for granted and don’t see anything particularly special in them. So go a little more distant – colleagues and clients who aren’t your best buddies and see what their feedback gives you. Be prepared for some surprises ;-)…
  2. Next: Now you know where you have added and marketable value, who could you trade that with who’d bite your hand off and provide you with something valuable in exchange – something you desperately need but cannot provide for your business?
  3. Do your due diligence to make sure it’ll be a fair trade. I’d say forget competition for now – unless it’s ferocious – if you’re both still around as we come out of the recession, maybe that’s when to go back to the snarling gladiator routine if you must…
  4. Once your immediate crisis is over, take a deep breath or three and then take a good look at where skills training could or would help you avoid a similar situation in the future. Then may I, with all due respect (anybody who’s been around any length of time knows precisely where I’m coming from ;-)), suggest you put that training into place rather than waiting for the next hole to fall into…

What have you got to lose by giving this a try?

Or, to put it another way: What have you to gain by doing nothing :-( ?

Linda Mattacks - Small Business Training

PS: Let me know how you get on…

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"I was very impressed by Linda's determination to help and the constructive, but persistent, manner in which she identified issues and then tried to resolve them. After recent progress I was again reaching a stage where I seemed to be spinning my wheels, and she has given me fresh impetus to start moving forward again."