What’s in a name?

Quite a lot, it would appear!

Our Selling For Business sales and marketing communications skills course is well established. Yet it has always been a Big Thing for the owners of micro and small businesses (that it’s aimed at helping) to take on board and commit to somebody in the company doing.

So we thought long and hard, talked to customers, business associates and fellow networkers to get their input.

As soon as one of them pointed out the fact that our training is always designed to be within the comfort zone of any delegate, it was as though a veil had lifted. The working title for that course was originally Comfort Zone Selling. We only changed it because we were transfixed back then (as was almost everyone doing any amount of their business via the Internet) with having a dot com address, which we couldn’t get. We still kept the comfort zone approach and our company name, CoZo, came directly from that

We also finally accepted that there are some people who will never be comfortable with the idea of selling, no matter how simple and pain-free we know we can make the activity.

What’s more, we now knew that those people could make huge leaps forward in their business profitability without ever overtly selling. People who take the Selling For Business course have told us they have done so even before they reached the modules on the more traditional sales communication skills.

As the result of practising what we preach, (listening to the market needs and wants and responding to them) admittedly somewhat belatedly, we now have two new courses:

Comfort Zone Soft Skills Training and Comfort Zone Selling

And guess what? People relate to them easily, see immediately what each is about and can choose which one is more relevant to their situation, their market and their needs.

Our company name now also makes a lot more sense…

If you’re having a problem with any obstacles that are making it difficult to gain acceptance from your market of something you know will help, don’t keep trying to push a snowball uphill, instead learn from our mistakes, talk to your market and sort it out sooner rather than later!

All the best

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"I was very impressed by Linda's determination to help and the constructive, but persistent, manner in which she identified issues and then tried to resolve them. After recent progress I was again reaching a stage where I seemed to be spinning my wheels, and she has given me fresh impetus to start moving forward again."