Marketing: Use your loaf not your bread!

In these days of ever-tightening belts is always good to know of ways we can get our businesses to known to a wider audience without having to spend our hard-earned money. Many, of course, look and are too good to be true. This one isn't and it's from what you may think an unlikely source: … [Read more...]

How to sell in a recession: 1

How can you grow your business when the economy takes a nose dive? ... and your traditional market's sinking without trace? Anybody seen to be "selling" today is probably going to get short shrift, so how about making it easier for your market to buy from you instead? Firstly think about … [Read more...]

How to start sharing business skills in practice

We'll take a really simple example: I give solid ways and techniques to a tax advisor (who doesn't have the greatest communication skills) on how to gently and successfully prospect for business - I help him tailor them and explain how he can use each within his specific industry My … [Read more...]

Business Growing Pains – An Everyday Horror Story

About 70% of businesses in the UK are described as one-man bands/ sole traders/ individual consultants (depending on their trade or profession ;)). There's a particularly scary time for most people who "run a business" and that's the transition period when they are moving from being the … [Read more...]

Let’s make 2008 great for all of us!

Happy New Year Those of you who have been with us for a while will (hopefully) have realised that we're specialists in sales and marketing communications training for b2b companies. That's because we've learned just how much Asking the right questions Of the right people In the … [Read more...]

6 tips on chasing payment

Did you know that more companies go out of business through cash flow problems than for any other reason? And it seems the bigger the customer is the more it behaves as a law unto itself and the longer it can take to pay its outstanding debts. Even though the government keeps making noises about … [Read more...]