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	<title>Small Business Training &#187; Guest Blogger</title>
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	<link>http://www.smallbusinesstraining.co.uk</link>
	<description>Improve your sales and marketing skills: Win and grow more profitable business</description>
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		<title>Business Survival US and UK Style</title>
		<link>http://www.smallbusinesstraining.co.uk/marketing/business-survival-us-and-uk-style</link>
		<comments>http://www.smallbusinesstraining.co.uk/marketing/business-survival-us-and-uk-style#comments</comments>
		<pubDate>Fri, 23 Oct 2009 08:12:00 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Guest Blogger]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.smallbusinesstraining.co.uk/?p=234</guid>
		<description><![CDATA[Precised extracts from my email inbox this morning:
&#8220;&#8230;the Publisher of the Orange County Register in the USA (a newspaper that is the third largest in California) says: &#8220;The Register has to become a 21st century business&#8230; We can&#8217;t have the same model that worked 10 years ago.&#8221;
His approach has been to offer premium content in [...]]]></description>
			<content:encoded><![CDATA[<p>Precised extracts from my email inbox this morning:</p>
<p>&#8220;&#8230;the Publisher of the Orange County Register in the USA (a newspaper that is the third largest in California) says: &#8220;The Register has to become a 21st century business&#8230; We can&#8217;t have the same model that worked 10 years ago.&#8221;</p>
<p>His approach has been to offer premium content in the subscription-<br />
based Register, for a mainly older audience, to offer a hyper-local focus<br />
through free community weeklies, and to attract a younger audience with free content on the newspaper&#8217;s website, ocregister.com.</p>
<p>&#8220;<strong>But this strategy has required a re-engineering of the business</strong>.&#8221; That&#8217;s a decisive, bold move.</p>
<p>Now let&#8217;s move to Birmingham, England:</p>
<p>&#8220;Trinity Mirror has announced wholesale changes planned for the city&#8217;s two daily newspapers. They are to shed around 80 jobs, turning<br />
the Birmingham Post from a daily into a weekly edition and moving the<br />
Mail from an evening to a morning paper.</p>
<p>A motion of opposition has been signed by at least 11 MPs of all<br />
parties.&#8221;</p>
<p>I don&#8217;t have any further information on the second story but I wonder: These are indeed radical changes and I can&#8217;t believe the publisher came up with them without serious consideration of all alternatives. So that begs two questions:</p>
<p>Is this a knee-jerk, vote-catching move by the MPs concerned?</p>
<p>How many jobs will go if the changes <strong>aren&#8217;t</strong> made and the two newspapers cease to exist?</p>
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