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	<title>Small Business Training&#187; Sales</title>
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	<link>http://www.smallbusinesstraining.co.uk</link>
	<description>Sales and marketing skills training: Win and grow more profitable business</description>
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		<title>Selling: How to Crack the Psychological Code That Reveals Untold Secrets</title>
		<link>http://www.smallbusinesstraining.co.uk/sales/selling-how-to-crack-the-psychological-code-that-reveals-untold-secrets</link>
		<comments>http://www.smallbusinesstraining.co.uk/sales/selling-how-to-crack-the-psychological-code-that-reveals-untold-secrets#comments</comments>
		<pubDate>Mon, 16 Jan 2012 18:59:30 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct sales]]></category>
		<category><![CDATA[direct selling]]></category>
		<category><![CDATA[ethics in selling]]></category>
		<category><![CDATA[Joe Sugarman]]></category>
		<category><![CDATA[Psychological Code That Reveals Untold Secrets]]></category>

		<guid isPermaLink="false">http://www.smallbusinesstraining.co.uk/?p=842</guid>
		<description><![CDATA[Well, maybe that got your attention It certainly would have if you&#8217;re one of the (I&#8217;m not going to divulge how many &#8211; doesn&#8217;t really matter) business owners who tell us you want more more profitable custom in 2012! Is using a Psychological Code in order to sell ethical? Firstly I&#8217;d say: Don&#8217;t get freaked [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Calling Women Who Love Life and Mean Business!</title>
		<link>http://www.smallbusinesstraining.co.uk/marketing/calling-women-who-love-life-and-mean-business</link>
		<comments>http://www.smallbusinesstraining.co.uk/marketing/calling-women-who-love-life-and-mean-business#comments</comments>
		<pubDate>Fri, 30 Dec 2011 12:51:06 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.smallbusinesstraining.co.uk/?p=829</guid>
		<description><![CDATA[Regular readers will know by now that I’ve enticed Jackie (Make Friends With Money) Dunn to join me in London on Friday 13th January 2012 to offer 20 women a fabulous opportunity to roll up their sleeves, work and play hands on with us and gain from our combined 50+ years of business and financial [...]]]></description>
		<wfw:commentRss>http://www.smallbusinesstraining.co.uk/marketing/calling-women-who-love-life-and-mean-business/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Successful Business Women – are YOU one or WILL you be in 2012?</title>
		<link>http://www.smallbusinesstraining.co.uk/marketing/successful-business-women-%e2%80%93-are-you-one-or-will-you-be-in-2012</link>
		<comments>http://www.smallbusinesstraining.co.uk/marketing/successful-business-women-%e2%80%93-are-you-one-or-will-you-be-in-2012#comments</comments>
		<pubDate>Tue, 20 Dec 2011 13:56:51 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.smallbusinesstraining.co.uk/?p=803</guid>
		<description><![CDATA[Let’s find out! Some of the traits of ALL Successful Business Women are that they: Know the precise space or niche they occupy Know who their target market is Know what their target market wants/ needs and will, if necessary dig deep to pay for it Know how to reach that target market Know what [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Looking for something a little bit special this Christmas?</title>
		<link>http://www.smallbusinesstraining.co.uk/marketing/looking-for-something-a-little-bit-special-this-christmas</link>
		<comments>http://www.smallbusinesstraining.co.uk/marketing/looking-for-something-a-little-bit-special-this-christmas#comments</comments>
		<pubDate>Tue, 06 Dec 2011 20:13:01 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.smallbusinesstraining.co.uk/?p=777</guid>
		<description><![CDATA[Are you tired of the same over-processed Christmas cards that everyone sends at Christmas? Are you looking for something a little bit different, something with the personal touch? Do you think your customers might just love that? As you&#8217;re probably only too aware, I’m always banging on here about knowing why you’re in business, what [...]]]></description>
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		<slash:comments>12</slash:comments>
		</item>
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		<title>Selling: Men, Women, Emotions, Logic and Persuasion or is that Manipulation?</title>
		<link>http://www.smallbusinesstraining.co.uk/sales/selling-men-women-emotions-logic-and-persuasion-or-is-that-manipulation-play</link>
		<comments>http://www.smallbusinesstraining.co.uk/sales/selling-men-women-emotions-logic-and-persuasion-or-is-that-manipulation-play#comments</comments>
		<pubDate>Thu, 03 Nov 2011 15:35:18 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
				<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.smallbusinesstraining.co.uk/?p=719</guid>
		<description><![CDATA[I admit upfront that this contains a bit of a rant but stick with it and you&#8217;ll see where we&#8217;re headed&#8230; Yesterday I went to a women&#8217;s event in London, primarily in my role as an Ambassador for Birds on the Blog. What fascinated me and what I thoroughly enjoyed was both hearing from very [...]]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Do you know YOUR ideal client? 95% of companies don&#8217;t!</title>
		<link>http://www.smallbusinesstraining.co.uk/marketing/do-you-know-your-ideal-client-95-of-companies-dont</link>
		<comments>http://www.smallbusinesstraining.co.uk/marketing/do-you-know-your-ideal-client-95-of-companies-dont#comments</comments>
		<pubDate>Mon, 15 Aug 2011 15:54:18 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[BraveheartTV]]></category>
		<category><![CDATA[budding entrepreneur]]></category>
		<category><![CDATA[Ideal client]]></category>
		<category><![CDATA[ideal customer]]></category>

		<guid isPermaLink="false">http://www.smallbusinesstraining.co.uk/?p=598</guid>
		<description><![CDATA[If you think that&#8217;s an exaggeration, not so according to Murray Smith, successful businessman and author of the New York Times best seller &#8216;The Answer&#8217;. Before you switch off, perhaps thinking &#8220;This will only apply to the American market&#8221;, why not stick with it because what he was talking about was, I strongly believe, generic, [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Write to Sell in the 21st Century</title>
		<link>http://www.smallbusinesstraining.co.uk/marketing/write-to-sell-in-the-21st-century</link>
		<comments>http://www.smallbusinesstraining.co.uk/marketing/write-to-sell-in-the-21st-century#comments</comments>
		<pubDate>Wed, 27 Jul 2011 16:57:06 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[business writing]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[sales writing]]></category>
		<category><![CDATA[Write to sell]]></category>

		<guid isPermaLink="false">http://www.smallbusinesstraining.co.uk/?p=572</guid>
		<description><![CDATA[Writing to Sell and Writing for Social Media are different! Social media readers and followers are, by and large, very forgiving of misspellings, commas in the wrong place and so on because we like the fact that the writer is maybe thinking aloud rather than giving a pre-prepared speech. It can be a costly mistake [...]]]></description>
		<wfw:commentRss>http://www.smallbusinesstraining.co.uk/marketing/write-to-sell-in-the-21st-century/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Losing Business in a Changing Market?</title>
		<link>http://www.smallbusinesstraining.co.uk/sales/losing-business-in-a-changing-market</link>
		<comments>http://www.smallbusinesstraining.co.uk/sales/losing-business-in-a-changing-market#comments</comments>
		<pubDate>Thu, 07 Jul 2011 14:47:21 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[private secor]]></category>
		<category><![CDATA[public sector]]></category>
		<category><![CDATA[sales training]]></category>

		<guid isPermaLink="false">http://www.smallbusinesstraining.co.uk/?p=541</guid>
		<description><![CDATA[I was talking the other day to someone who, given that he realised he was was asking a question, the answer to which could well be &#8220;How long&#8217;s a piece of string?&#8221; nevertheless was trying to get a ball park figure on what would be a reasonable investment for sales training. He wanted (he thought) [...]]]></description>
		<wfw:commentRss>http://www.smallbusinesstraining.co.uk/sales/losing-business-in-a-changing-market/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Networking the Easy Way &#8211; 1 ‘what’ and 9 ‘who’</title>
		<link>http://www.smallbusinesstraining.co.uk/marketing/networking-the-easy-way-1-%e2%80%98what%e2%80%99-and-9-%e2%80%98who%e2%80%99</link>
		<comments>http://www.smallbusinesstraining.co.uk/marketing/networking-the-easy-way-1-%e2%80%98what%e2%80%99-and-9-%e2%80%98who%e2%80%99#comments</comments>
		<pubDate>Thu, 23 Jun 2011 13:09:38 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[business networking]]></category>
		<category><![CDATA[easy networking]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[successful networking]]></category>

		<guid isPermaLink="false">http://www.smallbusinesstraining.co.uk/?p=528</guid>
		<description><![CDATA[With so many business networks to choose form – and each set up as a business to make money for its founder – it’s not always easy for a newbie networker to know where to start. And here’s a heretical thought: Maybe you don’t need to invest in becoming a member of any of them [...]]]></description>
		<wfw:commentRss>http://www.smallbusinesstraining.co.uk/marketing/networking-the-easy-way-1-%e2%80%98what%e2%80%99-and-9-%e2%80%98who%e2%80%99/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Franchisee: For Better, For Worse</title>
		<link>http://www.smallbusinesstraining.co.uk/marketing/franchisee-for-better-for-worse</link>
		<comments>http://www.smallbusinesstraining.co.uk/marketing/franchisee-for-better-for-worse#comments</comments>
		<pubDate>Sun, 05 Jun 2011 23:27:54 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Franchisee]]></category>
		<category><![CDATA[Franchisor]]></category>

		<guid isPermaLink="false">http://www.smallbusinesstraining.co.uk/?p=468</guid>
		<description><![CDATA[For richer, for poorer The idea of a franchise, to my mind, is to &#8216;plug the gaps&#8217; for those who have maybe been employees and want or need or have no choice but to get out of employment by one person or company but don&#8217;t have rounded enough business skills to make a go of [...]]]></description>
		<wfw:commentRss>http://www.smallbusinesstraining.co.uk/marketing/franchisee-for-better-for-worse/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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