Archives for the 'Training Courses' Category
Sales, marketing, research: What do you want?
Hi there
I know you’re visiting (from the stats and because you tell me so when we speak terrestrially) but many of you are not interacting online.
Is it just because you’re reserved or shy? Or do we need to focus more on certain areas to provide you with the help you need to successfully grow your business?
Now’s your chance to shape the way this blog site develops:
- What do you enjoy reading or learning about?
- What do you want to see more of?
- What would you like to know more about?
- How do you believe we could help you become more successful?
- What information or skills would help you grow your business?
Don’t just sit on the sidelines - Join in!
Give me your comments and suggestions - I look forward to receiving them and acting on them.
Linda Mattacks is the author of a series of training courses available at SellingForBusiness.co.uk developed to provide easily accessible training for small businesses who are not in a position (or may not want) to take time out to attend formal training sessions.
Just do it!
… is a line that appears in our Build Firm Foundations course because we think Nike have got it right.
Yet it applies to anything in your life or business that you know isn’t right and needs fixing.
You’ll always be able to think of a thousand reasons (excuses) why it’s not quite the right time for you to improve your sales and marketing skills:
- You’re too busy servicing (sometimes unprofitable) existing customers
- You have more quotes to get out to potential customers
- The payroll needs to be done
- The VAT needs to be done
The list is potentially endless. Then you wonder, six months or a year down the line, why you’re in much the same position as you were, yet your competition, whom you believe in truth to be no better than you, is charging ahead.
Well maybe your competition just got smart and decided to invest a little time learning how to better position itself so that it demostrates its understanding of the target market’s problems and pains and has the best solutions for them.
Unlike my partner’s son’s line of business, this (and other areas of sales and marketing) isn’t rocket science. And you don’t need a high priced consultant to show you how to do it. Do you remember Portia Nelson?
You are the only impediment in your progress, not the demands of your customers, the quotes for potential customers, the payroll or the VAT man. If you’re not completely happy with your company’s performance isn’t it time you figured out how to fix it?
Once you start and see how it all fits neatly into place, you’ll wonder what on earth took you so long!
Linda Mattacks is the author of a series of training courses available at SellingForBusiness.co.uk developed to provide easily accessible training for small businesses who are not in a position (or may not want) to take time out to attend formal training sessions.
Win, keep and grow happy customers
Leigh Wallinger from Arteka commented on our Customer service and customer care article.
He suggested a customer satisfaction survey as one way of discovering how well your company meets its customers’ needs as well as giving you the opportunity to fix anything that’s wrong before it becomes a major issue. He’s right and it’s something that any small business can carry out in-house, without costing a fortune.
Leigh’s solution also legitimately gives me the chance to plug our Fact Find Your Way To Success course for those of you who’d like to carry out such a survey and want to ensure that you do it right!
We ended up having a proper live conversation and I thought it would be helpful to link to his company, Arteka.
If your company is based in the UK and provides IT/ communications services, you know that your sales and marketing skills aren’t up to scratch and are unwilling, or believe you are unable to rectify that, it might be worth your while exploring whether Leigh can help you.
Linda Mattacks is the author of a series of training courses available at SellingForBusiness.co.uk developed to provide easily accessible training for small businesses who are not in a position (or may not want) to take time out to attend formal training sessions.
