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		<title>Just do it!</title>
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		<pubDate>Fri, 23 Oct 2009 08:12:41 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
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		<description><![CDATA[&#8230; is a line that appears in our Build Firm Foundations course because we think Nike have got it right. Yet it applies to anything in your life or business that you know isn&#8217;t right and needs fixing. You&#8217;ll always be able to think of a thousand reasons (excuses) why it&#8217;s not quite the right [...]]]></description>
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		<title>Sales, marketing, research: What do you want?</title>
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		<pubDate>Fri, 23 Oct 2009 08:12:38 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
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		<description><![CDATA[Hi there I know you&#8217;re visiting (from the stats and because you tell me so when we speak terrestrially) but many of you are not interacting online. Is it just because you&#8217;re reserved or shy? Or do we need to focus more on certain areas to provide you with the help you need to successfully [...]]]></description>
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		<title>Win, keep and grow happy customers</title>
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		<pubDate>Fri, 23 Oct 2009 08:12:18 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
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		<description><![CDATA[Leigh Wallinger from Arteka commented on our Customer service and customer care article. He suggested a customer satisfaction survey as one way of discovering how well your company meets its customers&#8217; needs as well as giving you the opportunity to fix anything that&#8217;s wrong before it becomes a major issue. He&#8217;s right and it&#8217;s something [...]]]></description>
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		<title>Fact Find Yor Way To Success</title>
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		<pubDate>Mon, 11 Dec 2006 11:29:49 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
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		<description><![CDATA[Are you sitting on a gold mine of untapped information? Do you need to know what your customers really think of the products or services you provide? Would you like to explore the potential of a new or previously failed market? We&#8217;ve made Fact Find Your Way To Success, a session of the full]]></description>
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		<title>Turn competition into collaboration</title>
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		<pubDate>Tue, 17 Oct 2006 17:07:29 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
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		<description><![CDATA[Once you&#8217;re happy in your brand you can help change competition to collaboration I was recently invited along to a sales training workshop following a breakfast networking meeting I&#8217;d attended. Some people assumed I wouldn&#8217;t want to go as I&#8217;m an established trainer and the salesman running the workshop had a somewhat intimidating reputation that [...]]]></description>
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		<title>Vive la difference!</title>
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		<pubDate>Fri, 15 Sep 2006 18:07:03 +0000</pubDate>
		<dc:creator>Linda Mattacks</dc:creator>
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		<description><![CDATA[Brand matters &#8211; to every business It&#8217;s very difficult nowadays to come up with a product, service or solution that is totally new, truly unique and perceived by the prospect or customer to be the only solution to his or her problem. If you do manage to, you can bet your boots it won&#8217;t be [...]]]></description>
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