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	<title>Small Business Training</title>
	<link>http://www.smallbusinesstraining.co.uk</link>
	<description>Improve your sales and marketing skills: Win and grow more profitable business</description>
	<lastBuildDate>Mon, 12 Jul 2010 14:28:22 +0000</lastBuildDate>
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	<item>
		<title>Are you having a ball?</title>
		<description>No; nothing to do with the world cup - that's done and dusted for now.

You know how there are times when someone else can not only say something much better than you could have, they'll say something you wouldn't have said in a million years because it would have sounded ...</description>
		<link>http://www.smallbusinesstraining.co.uk/marketing/are-you-having-a-ball</link>
			</item>
	<item>
		<title>What do YOUR customers buy from you?</title>
		<description>Do you really know the answer?

Do they buy

	IT equipment & support?

	Management consultancy?

	Marketing services?

	Accountancy service?

	Legal advice?

	Courier service?

	Web design?

	Web SEO?

	Sales training?

	Sales & marketing communications training?

	Business coaching?

	Widgets?

	Plumbing?

	Clothes?

	Shoes?


If your customers are buying any of the above from you, you are providing a commodity; they'll buy on price and convenience and will be wooed by ...</description>
		<link>http://www.smallbusinesstraining.co.uk/marketing/what-do-your-customers-buy-from-you</link>
			</item>
	<item>
		<title>A gentle puzzle for you!</title>
		<description>A woman had built a successful service business from scratch and enjoyed the lifestyle that went with it – nice house, top of the range car, holidays abroad, dining out, classy clothes, trips to the theatre – she’d earned it all.

She had a permanent workforce of fifteen people and about ...</description>
		<link>http://www.smallbusinesstraining.co.uk/marketing/a-gentle-puzzle-for-you</link>
			</item>
	<item>
		<title>Time to spring clean YOUR business?</title>
		<description>Don't adjust your set!

Regular visitors will notice changes to the look and feel of this site over the coming days.  

We took a long hard look at the theme and had to admit that what seemed really cool before quite frankly had become dated. And it didn't allow us ...</description>
		<link>http://www.smallbusinesstraining.co.uk/marketing/time-to-spring-clean-your-business</link>
			</item>
	<item>
		<title>Crafty Kraft or a longer term Own Goal?</title>
		<description>I read in the news earlier about Kraft's decision to continue with the closure of the Somerdale factory in Keynsham after the takeover of Cadbury.  This was despite its alleged earlier indication that it would keep it open even though plans to close it were already well advanced.

It's not ...</description>
		<link>http://www.smallbusinesstraining.co.uk/marketing/crafty-kraft-or-long-term-own-goal</link>
			</item>
	<item>
		<title>How would you describe You &#8216;Plc&#8217;?</title>
		<description>Okay, so you run or work for a company. That may be a big part of you. Yet it's not the whole story by a long shot, is it?

How often do you step back to get a perspective of the whole, great big picture and see how your work is ...</description>
		<link>http://www.smallbusinesstraining.co.uk/marketing/you-plc</link>
			</item>
	<item>
		<title>Did you say something BAD about me?</title>
		<description>We often feature customer service here and the importance of getting it right - never more so than dealing with a customer complaint. Or even preventing a problem turning into a complaint... so I thought I'd share this with you...

Background

A land line went down here the other day and I ...</description>
		<link>http://www.smallbusinesstraining.co.uk/marketing/did-you-say-something-bad-about-me</link>
			</item>
	<item>
		<title>Employing young women</title>
		<description>With recruitment issues way at the back of many companies' minds in the current economy, this may seem like weird timing to raise the issue of the potential 'risk' involved in employing young women: 

Will she decide to go off and have babies?
If she's already a mother, what happens when ...</description>
		<link>http://www.smallbusinesstraining.co.uk/marketing/employing-young-women</link>
			</item>
	<item>
		<title>When Toyota gets it wrong&#8230;</title>
		<description>When the manufacturer long upheld as a shining example of Gemba kaizen and the use of PDCA, quality management and all things 'lean' gets it wrong, it does so in the unrelenting glare of the global media!

Toyota car recall hits US, Europe and China pulls no punches and shows the ...</description>
		<link>http://www.smallbusinesstraining.co.uk/business/when-toyota-gets-it-wrong</link>
			</item>
	<item>
		<title>Make your website work for you!</title>
		<description>Reading an article this morning that said: "Many small business owners do not have the complete range of skills required and are forced to learn as they go along."

Well there's a surprise ;-)! It went on to say: 

"A recent survey we carried out at Made Simple Group clearly showed ...</description>
		<link>http://www.smallbusinesstraining.co.uk/marketing/make-your-website-work</link>
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