Transformation room
Working with Linda Mattacks
The name of this site - Small Business Training And the tag line underneath it - Sales and marketing skills training: Win and grow more profitable business ...pretty well explain the aims of this site since 2006: Good sales and marketing communication skills have always been an essential part of the mix to anyone who is in business if they want to stay in business for any length of time, whether sole trader or owner of a small company. Some of those skills can and do come naturally. … Read more
Meet Linda
About Linda
You know sometimes when the fog disappears and you get that AHA! moment of absolute clarity? The most recent time that happened to me was when I suddenly realised that it made a heck of a lot more sense to let others say what they got from working with me instead of me spouting what I believed was the most important bit I brought to their party! Notice the irony in that...? ;-) So I gathered together some things that people have said publicly. See whether any of this resonates with you … Read more
Blogs
Not getting the results you want?
The world is changing at, some say, an alarming pace… What worked yesterday might no longer work today and what works today might suddenly not work tomorrow. Is this cause for hand wringing and despair? Not necessarily if we’re a) Keeping our eyes open to what’s going on around us and b) Prepared to change… [Continue Reading]
What drives YOU?
I don’t know about you, but I feel as though the personal development brigade have hijacked the word passion – so much so that it’s become overused and, I don’t know, somehow demeaned. It’s got to the stage where I often feel you can’t use it without people either silently groaning and rolling their eyes… [Continue Reading]
My biggest business mistake?
Well, it may not turn out to be my biggest ever in the fullness of time, but it’s certainly the most expensive to date in terms of time invested and lack of earnings. And I see entrepreneurs making their own version of it all the time, day in, day out… As many of you know,… [Continue Reading]
Speaking “Opportunities” – What is their REAL marketing value?
If they’re paid there’s your fee plus whatever extra you may get down the line. If they’re unpaid or, even more scary, you’re being asked to pay for the opportunity to speak… that needs a lot more careful consideration, I’d have thought… I’ve just come off the phone from talking with a friend. At one… [Continue Reading]
2 great ways marketing helps grow your business
2 great ways marketing can help you grow your business in a gentle, non-sales-y, yet very effective way! Attract more new clients Maximise existing relationships Let’s concentrate on the first one: Attract more new clients and start with what should be the easiest methods of marketing, yet most of us don’t capitalise on: Word Of… [Continue Reading]