Comments on: Do you know YOUR ideal client? 95% of companies don’t!

By: Gabriella

Gabriella — Fri, 26 Aug 2011 07:16:00 +0000

A lot of people are unaware as to who their clients are. They have an idea but have no real confirmation on it. I know of someone who was asked ‘who is your target market’ and he mumbled a response – he had no real idea who and what they were. Sad but true. People and business need to make a point in deciding this. It is very crucial.

By: Margaret Adams

Margaret Adams — Tue, 16 Aug 2011 10:56:55 +0000

It’s interesting that demographics are less important than psychographics. That seems to be the key that unlocks the answers. Thanks for the post.

By: Alison Wren

Alison Wren — Tue, 16 Aug 2011 10:26:35 +0000

Thanks for this – I’ve just been working on this very subject for a new venture and it’s quite tough to do when you don’t have any history. I think it’s something that you can’t just do once and forget – you need to keep coming back to it.

By: Dan Knowlson

Dan Knowlson — Tue, 16 Aug 2011 09:35:14 +0000

For some reason I’d always been a bit sceptical of the idea of narrowing down your ideal client! But having done so since launching our raw chocolate business last Nov it’s really helped bring focus and clarity to our messages (and still improving all the time).
I now see that it’s not about excluding people, but about fine tuning your message for best results. And as if by magic people outside your ideal client aren’t excluded at all.
Great post Linda

By: Babs

Babs — Tue, 16 Aug 2011 09:14:29 +0000

This is one of the first things I ask every client – “who is your ideal customer?”. Many are flummoxed at the very idea of such but having learned this one the hard way over the years, know it is vital for sustained success.
Great post, Linda – thank you