Comments on: To Cold Call or Not to Cold Call? http://www.smallbusinesstraining.co.uk/marketing/to-cold-call-or-not-to-cold-call Sales and marketing skills training: Win and grow more profitable business Sun, 08 Sep 2013 13:15:27 +0000 hourly 1 https://wordpress.org/?v=4.4.4 By: Linda Mattacks http://www.smallbusinesstraining.co.uk/marketing/to-cold-call-or-not-to-cold-call/comment-page-1#comment-19752 Wed, 11 May 2011 17:22:49 +0000 http://www.smallbusinesstraining.co.uk/?p=458#comment-19752 Hi Tessa

Thanks for contributing here.

Heaven help us if we become wary of answering our own phones because of lousy/ rude/ verging on threatening people – I’m not kidding, I’ve fended off the lot – making bad cold calls to us and showing zero respect for our time or needs.

I totally understand your approach to attracting business: You are operating from your own experience and the results of your tried and tested activities. And it’s interesting that your choices as being (for you)immensely preferable to cold calling, might seem monumental and really scary to others:

Andy Lopata’s book ‘and Death Came Third’ is about networking yet also refers to the fact that more people are afraid of public speaking than dying!

It’s definitely ‘horses for courses’ and the horse and course will be chosen largely by:

* How good we are at the specific activity
* The results it gets us
* How much we enjoy it

… and they’re all interconnected.

Thanks again for being a good sport! :-)

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By: Tessa Shepperson http://www.smallbusinesstraining.co.uk/marketing/to-cold-call-or-not-to-cold-call/comment-page-1#comment-19751 Wed, 11 May 2011 16:59:57 +0000 http://www.smallbusinesstraining.co.uk/?p=458#comment-19751 Hi, I am the author of the Birds post referred to. My dislike of cold calling is becuase I resent being rung up by someone out of the blue and asked to buy something. My fault I suppose for answering my own telephone.

My marketing is mostly content marketing via my blog http://www.landlordlawblog.co.uk which works very well. Also I speak at events, write articles for people when they want it and ALWAYS speak to the press when they call.

Those have generaly worked well for me. I have a not particuarly brilliant telephone manner and would make a rubbish telesales person anyway!

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