#8 of 10 Telephone Sales Tips on how to create a positive image

Prepare yourself for making your calls by getting into the right frame of mind

Be direct

This is different from Tip #2: Respect your listener’s time, when we were talking about getting to the point of the call.

Here we’re looking at the language you use and our advice is:

1 Don’t use long complicated words when everyday short ones will convey the meaning

“Our language is frequently the site of contests between using simple down-to-earth words from Old English (herds of cows) and using more “elevated” or “important”-sounding words from Latin, Greek, Hebrew, or another of the languages from which we have borrowed so much vocabulary (cohorts of bovines).”

Kenneth G. Wilson (1923 – )

People don’t have the time or inclination to listen to you if you’re pontificating 😉 and seem merely to love the sound of your own voice. Try it and you may well find you’re pretty soon talking to thin air…

2 Stay away from jargon

This one isn’t necessarily as obvious as you may at first think. Sometimes we become so close to our subject and know it so well that we’re not aware we’re slipping into jargon. If you think this might just apply to you, test out the way you normally speak with prospects on a good mate, one whom you know you can trust to put you straight.

Enjoy your calls

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4 Responses to “#8 of 10 Telephone Sales Tips on how to create a positive image”

  1. Tracy says:

    Hello Linda,
    I teach piano to a variety of age groups in Chelmsford.
    I get lots of enquiries by phone and its a very competitive market out there.
    I have found your tips really useful in helping my telephone manner, its become really positive and I will confess to cheating and going over to your other site and reading the tips there.

    Tracy Torn Piano, Essex

  2. Hi Sarah and Tracy

    My apologies for being so slow to respond – no excuses and I do appreciate your comments.

    Er – Dare I enquire about the significance of “Torn Piano?”

    Linda

  3. What a brilliant blog, full of great advice. Thanks for writing it. I am now a regular subscriber.
    Tracy Torn Piano

  4. Sarah Arrow says:

    Great blogs Linda, you hand out brilliant advice. I tried your buddy /acountability partner and it works fantastic. Thank you.
    Sarah

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