If you could do whatever you liked for a living…

What would it be?

Or are you already doing it?

This isn’t just ‘pie in the sky’ wanderings: It’s going somewhere. The main point here is that if we can’t get excited or even show some enthusiasm for what we do, and we’re running a business, how on earth can we expect to’ light anyone else’s fire’?

Yet I remember being a member of a particular business breakfast club and, weeks in, I hadn’t a clue what one of the guys did – and that was after hearing several of his 60-second infomercials plus a whole 10-minute presentation!

And another member said the same thing week in, week out so, with the best will in the world, others in the room eventually tune out. Yet there was one guy who regularly went over his 60-second slot and nobody minded in the least. That’s because he always told a different story and we always waited for the punchline that would inevitably have some bearing on one or another aspect of our businesses.

Who do you think did best out of membership of that club? I haven’t been a member there for over a year now and neither has the story telling guy yet we’ve stayed in touch and he referred a client to me some time ago and I placed business directly with him a few weeks ago.

If we were on a date with someone we hoped to get to know better we’d do our utmost to be interesting, wouldn’t we? And don’t we learn after a the first few failures that talking about ourselves and how wonderful we are tends to be a massive turn off?

So let’s make sure we put the same effort into the time we spend with people. People who might, just might be able to help us get our business where we want it to be – and, outside of a business networking setting, we don’t always know who they are – so that means always being ready for opportunity. And help them achieve that too.

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