I found this fascinating article today: Research: Figure out what you do best and get to know who your ideal customer is. Segment: Group these customers into some categories.  Don't default to region or industry, that won't help you make more money or give them what they want.  Group … [Read more...]

You may be looking for more sales due to the credit crunch, or you may be hiking up your activity so you don't feel the crunch so bad. I found this article written by Guy Kawasaki over 18 months ago, and if you missed it then, now is the time to catch up and implement his tips and tricks... Most … [Read more...]

An often overlooked sales tip, is to say thank you in a highly personal way. It increases customer loyalty and makes them feel appreciated. It can also make you stand out from the crowd, and when times are tough in business it may give you the edge. "Even though business thank you cards offer a … [Read more...]

I found this interesting blog today: "There has been a lot of hype and noise surrounding Steve Jobs' appearance at the WWDC conference and not just because of the new iPhone launch either.  His gaunt appearance started a furore amongst the tech analysts and journalists as to how his health was, it … [Read more...]

A customer is standing by the vacuum cleaner display. The Sales assistant approaches the customer and asks "are you looking for an upright or cylinder?" Which letter best describes the selling skills? Product knowledge know what you are selling. Acknowledge customer - make eye … [Read more...]

I have put together 5 tips that have worked for us. Have a read, try them and tell us what you think. 1. Be a human. Have you lost the human touch? Companies don't buy, it's people who buy, and they buy other people. 2. Advise more than you sell You will sell more as a person who is … [Read more...]

Delivering everything from an envelope to an elephant is a very powerful marketing phrase and it stays in peoples minds. It has that extra stickiness created by the fact they indicate something small,and something large as well as the fact they begin with 'e'. When discussing website copy with … [Read more...]