Well, maybe that got your attention :-) It certainly would have if you're one of the (I'm not going to divulge how many - doesn't really matter) business owners who tell us you want more more profitable custom in 2012! Is using a Psychological Code in order to sell ethical? Firstly I'd say: … [Read more...]
Selling: How to Crack the Psychological Code That Reveals Untold Secrets
January 16, 2012 By Leave a Comment
Calling Women Who Love Life and Mean Business!
December 30, 2011 By 3 Comments
Regular readers will know by now that I’ve enticed Jackie (Make Friends With Money) Dunn to join me in London on Friday 13th January 2012 to offer 20 women a fabulous opportunity to roll up their sleeves, work and play hands on with us and gain from our combined 50+ years of business and financial … [Read more...]
Successful Business Women – are YOU one or WILL you be in 2012?
December 20, 2011 By 8 Comments
Let’s find out! Some of the traits of ALL Successful Business Women are that they: Know the precise space or niche they occupy Know who their target market is Know what their target market wants/ needs and will, if necessary dig deep to pay for it Know how to reach that target … [Read more...]
Looking for something a little bit special this Christmas?
December 6, 2011 By 12 Comments
Are you tired of the same over-processed Christmas cards that everyone sends at Christmas? Are you looking for something a little bit different, something with the personal touch? Do you think your customers might just love that? As you're probably only too aware, I’m always banging on here … [Read more...]
Selling: Men, Women, Emotions, Logic and Persuasion or is that Manipulation?
November 3, 2011 By 11 Comments
I admit upfront that this contains a bit of a rant but stick with it and you'll see where we're headed... ;-) Yesterday I went to a women's event in London, primarily in my role as an Ambassador for Birds on the Blog. What fascinated me and what I thoroughly enjoyed was both hearing from very … [Read more...]
Do you know YOUR ideal client? 95% of companies don’t!
August 15, 2011 By 5 Comments
If you think that's an exaggeration, not so according to Murray Smith, successful businessman and author of the New York Times best seller 'The Answer'. Before you switch off, perhaps thinking "This will only apply to the American market", why not stick with it because what he was talking about was, … [Read more...]
Write to Sell in the 21st Century
July 27, 2011 By 1 Comment
Writing to Sell and Writing for Social Media are different! Social media readers and followers are, by and large, very forgiving of misspellings, commas in the wrong place and so on because we like the fact that the writer is maybe thinking aloud rather than giving a pre-prepared speech. It can … [Read more...]
