Turn competition into collaboration

Once you’re happy in your brand you can help change competition to collaboration

I was recently invited along to a sales training workshop following a breakfast networking meeting I’d attended. Some people assumed I wouldn’t want to go as I’m an established trainer and the salesman running the workshop had a somewhat intimidating reputation that preceded him.

It was a small workshop made up of people already pretty successful in their chosen fields. As frank and open participation was encouraged and, as the trainer running the workshop and I had very different views on one of the techniques advocated, the session became extremely lively!

I had a thoroughly enjoyable and enlightening three hours (thank you Marcus, you’re one of a kind) and got to know about a guy I’d be happy to recommend to his target market. He knows more about me and is prepared to do likewise as and when the opportunity arises.

It became crystal clear during that workshop and our ensuing telephone conversation that, partly because our approach and styles of delivery are so different, we’re not in competition at all! And we each stand to benefit from our collaboration.

Make contact if you want to know more about either of us – Marcus will self admittedly make you very uncomfortable but, boy, will he get you results. I take a gentler approach and draw out your strengths, and I get you results, too.

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