When did you last take a good look at your competitors –
Are they “cutting back on spend whatever the cost?
Or are they judiciously continuing to invest in certain areas where they know they’ll get good, sustainable Return On Investment?
Your employees and your customers are your best assets right now. How about investing in the first to make sure you keep and grow more of the second?
Just a thought…
Oh, and if you want to read more about poverty, you’ll find stuff here.
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October 15th, 2008
Linda Mattacks
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