Posts Tagged ‘success’

How Does Your Business Acumen Score?

I came across this at the back end of last year and thought I’d share it with you. I was making notes while listening to this presentation so it’s not word-for-word transcript but the gist and meaning is accurate.

Score yourself whichever number most closely describes your situation then we’ll look a little more closely at this exercise 😉

  1. You’ve studied a lot, done nothing and made no money
  2. You’ve studied a lot, done a few things and made less than you’ve spent
  3. You’ve studied a lot, tried several approaches, made some progress but no real money
  4. Some things are working, you’re making some money but doing everything yourself
  5. Some things are working, you’re making decent money, you’re gathering momentum but you’re flying solo
  6. You have a business that’s not growing enough; you’re making decent money but working too hard
  7. You’re working 80 hour weeks and growing a good business but you have no life
  8. You’re growing the business; it’s a full time job with weekends off
  9. The business is growing; it needs little attention, you’re making great money and you have a good life
  10. The business is growing without you; you have more money than you can spend and you’re loving life

What do you notice?

It’s very hard hitting and very obvious: Not much in the way of subtlety here! Unless you score yourself a 9 or 10, or possibly an 8, this little beauty is designed to make you feel uncomfortable and thoroughly dissatisfied with your lot.

But, and for me it’s a big but, it’s a very masculine approach. As an aside yet following the same thought, I don’t know if any of you have been following the Dan Kennedy Renegade Marketing video series recently? If you have it probably hasn’t escaped your notice that each of the people giving testimony to his brilliance is a bloke – there’s not one female entrepreneur in the line up! I wonder if that’s a comment on the number of successful male entrepreneurs versus female or the number of male clients he has versus female? I’m not questioning DK’s ability to help his clients make money but he certainly comes from an era when major buying decisions were made by men. Heavens – many women didn’t even have a bank account! :-(

All change!

I’ve heard data that cites up to 80% of buying decisions are now made by women. So, even if you think your target audience is male – you’d do well to address the feminine ‘hot buttons’, too. That includes your approach.

With regard to the questionnaire, I’ve been on this particular guy’s mailing list for a few years and there’s no doubt he’s made a name for himself as a successful entrepreneur who’s made the majority of his money selling programmes to help other entrepreneurs become successful. Yet over the last few months his communications come across as one who’s trying too hard: not far from coming right out with it that: if your business isn’t precisely where you want it to be, you’re an idiot if you don’t take him up on his offer – and pretty quickly, too as there are only so many places… yes, that old chestnut is still being trotted out! 😉

To be fair, the newer ‘kids on the block’ – blokes and, increasingly women – are taking a softer line. Their approach is more: “If this resonates with you and feels a good fit, let’s explore working together!”

I guess that’s a lesson for us all and it’s one I may explore some more in future posts because it’s not as straightforward as it may seem. For example, does it mean the questionnaire I’ve shown here should no longer be used?

What do you think? Leave your comment and share your view with us!


What does success mean to you and are you getting it?

Is it living a good life? Is part of it income? Is part of it financial independence? Is part of it objectives that you achieve,
dreams coming true, family, children, grandchildren, good friends,
productivity?

In the words of Jim Rohn:

“It’s a wide range. It’s all encompassing, the word “success”.

It’s not just your job, your income, your fortune. Not just your
paycheck or your bank account. But everything. From all of your
achievements during your life to trying your best to design a way to
make it all give you a good life.”

A nationwide survey by Orange back in 2007 discovered that “Almost half of all UK adults have thought about acting on their entrepreneurial impulses, but one in two of them are too scared to do anything about it” so, by taking that leap from thought to actually setting up a business, you’re already in the bravest (or nuttiest :-) ) 25% of the population!

If you’re still in the early years of your business, the chances are you’re working harder than you ever did as an employee. So the question is: Is that work paying off or are you struggling to make ends meet?

If it’s the latter, there are five very simple, seemingly small things you can put into practice that will get you improvements fast. The first four are free and the fifth should pay for itself.

  1. Decide when you wake up in the morning to have a great day. Okay, you can’t say for sure that nothing bad’s going to happen but you can take responsibility for your mood, your attitude and how you respond. Take the word responsible and tweak it to response-able: That’s 100% within your capability to decide… 😉
  2. Whenever you catch yourself whingeing about how bad things are, just stop: This isn’t the same as going into lala land and pretending everything is brilliant – it’s common sense to prevent you getting totally depressed! Besides which, who wants to be around a misery?
  3. On that subject and by the same token, don’t hang around with unsuccessful people or those who whinge and bring you down. Did you know that your income is likely to mirror that of those people you spend most time with? I don’t know whether that’s down to like attracting like but it’s been proven many times…
  4. Invest your time whenever possible with people you’ve identified as successful on your terms. Ask even three of them what they believe are the top three things that have contributed to their success – you might be surprised at their answers and how, with some more thought, you might be able to apply them to yourself
  5. Get yourself a mentor. I hadn’t realised that Jim Rohn was smart enough to get himself a mentor at just 25 years of age. While many people just drift through life, accepting the good things that happen as good luck and railing against the bad as bad luck, Jim, like most successful people, made his own ‘luck’.

Just adopt these 5 simple tips and see what happens differently and hopefully better over the next 30 days…

Linda Mattacks - Small Business Training


+44 (0)20 7209 1284

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