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Business Survival US and UK Style
Precised extracts from my email inbox this morning:
“…the Publisher of the Orange County Register in the USA (a newspaper that is the third largest in California) says: “The Register has to become a 21st century business… We can’t have the same model that worked 10 years ago.”
His approach has been to offer premium content in the subscription-
based Register, for a mainly older audience, to offer a hyper-local focus
through free community weeklies, and to attract a younger audience with free content on the newspaper’s website, ocregister.com.
“But this strategy has required a re-engineering of the business.” That’s a decisive, bold move.
Now let’s move to Birmingham, England:
“Trinity Mirror has announced wholesale changes planned for the city’s two daily newspapers. They are to shed around 80 jobs, turning
the Birmingham Post from a daily into a weekly edition and moving the
Mail from an evening to a morning paper.
A motion of opposition has been signed by at least 11 MPs of all
parties.”
I don’t have any further information on the second story but I wonder: These are indeed radical changes and I can’t believe the publisher came up with them without serious consideration of all alternatives. So that begs two questions:
Is this a knee-jerk, vote-catching move by the MPs concerned?
How many jobs will go if the changes aren’t made and the two newspapers cease to exist?
Business Survival US and UK Style
Linda Mattacks is the author of a series of training courses available at SellingForBusiness.co.uk developed to provide easily accessible training for small businesses who are not in a position (or may not want) to take time out to attend formal training sessions.
