Archive for May, 2012

Not getting the results you want?

The world is changing at, some say, an alarming pace… What worked yesterday might no longer work today and what works today might suddenly not work tomorrow.

Is this cause for hand wringing and despair? :-(

Not necessarily if we’re
a) Keeping our eyes open to what’s going on around us and
b) Prepared to change the way we do things and, maybe even what we do

So let’s have a quick look at the basics. In cases where you’re not getting the results/ outcomes you want, here are a couple of tips.

3 questions to ask yourself:

1: “What is it I really want from this business?”

There are always underlying ‘why’s to wanting material results, such as:

  • A great way of life for me/ and my family
  • Financial freedom
  • Pay for the kids education
  • Pay off the mortgage with enough over for a decent lifestyle
  • Something I look forward to doing each day – that gives me a buzz – that I can never imagine retiring from

And then you need to be able to describe what each of the above would look like)

Whatever your answers, they needs to be strong enough and mean enough for you to shift from wherever you are to somewhere better or you just won’t bother… If they do, you can ask yourself:

2: “What is it I need to do differently to create different and better results?”

Now the answer to this little beauty could include all sorts of areas to test:

  • Strategy
  • Product/ service
  • Message/ pitch
  • Target audience
  • Positioning and pricing
  • Focus/ concentration of effort

This can be a bit tricky as it’s unlikely to be just one thing. And so it’s imperative to bring in the old direct marketing adage here which is to change only one thing at a time and measure pre- and post change results before implementing and testing any other changes.

Why? Because otherwise you’ll never know which of your changes caused the different results you get! 😉

Another helpful question is:

3: “Where am I currently and how does that compare to where I want to be?”

You can then identify the gap between the two, do a gap analysis, define what’s missing and, finally, decide what actions are required to bridge the gap.

You may find you have all the skills and tools you need to work it all out for yourself or you may need help in some areas but at least you’re addressing the problem and not burying your head in the sand or running away from it! :-)

By the way, I’m asking these questions with the intention of applying them to business. When I step back and think from a different angle they can in fact be applied to all sorts of things, can’t they? Health/ fitness/ exercise/ diet, relationships… 😉

Have you tried any of these when you’ve been “up against it” and, if so with what outcomes? Or maybe you have your own favourite questions you’d like to share with us?

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