Archive for December, 2011

Calling Women Who Love Life and Mean Business!

Regular readers will know by now that I’ve enticed Jackie (Make Friends With Money) Dunn to join me in London on Friday 13th January 2012 to offer 20 women a fabulous opportunity to roll up their sleeves, work and play hands on with us and gain from our combined 50+ years of business and financial growth experience for an entire day! And not just that – can you imagine the sheer energy of 22 women working together to help each other enhance her business success? Wow!

Are you one of these

  • A Happy Successful Business Woman?
  • A Trapped Successful Business Woman?
  • A Struggling Business Woman?
  • An Aspiring or Reluctant Business Woman?

We’re looking for all levels to come together because when we’re good at what we do, enjoy it and are successful at it we are of more value to ourselves, those we care about and the community in general. We create cash flow in the economy. We also tend to be more fun to be around!

By the end of this day everyone will be closer than ever before to complete clarity on:

  • The precise space or niche you occupy
  • Its potential value to you
  • Its value to your customers
  • Who your target market is
  • What that market wants or needs and will pay for
  • How to reach it efficiently and effectively
  • What to say to it
  • How and when to say it
  • What results you want and how to get them

And you’ll have several new tools and techniques to add to your existing tool bag and help you achieve your aims!

Talking of money…

Financial freedom is high on 98% of the population’s wish list yet how many of us actually believe it’s achievable?

What negative or limiting concepts do you have about money that might be holding you back from:

  • Believing you deserve it
  • Making more of it
  • Sharing it
  • Being aware of money that’s literally frittered away
  • Uncovering resources you don’t realise you have
  • Knowing there is always ample money around for whatever you need or want
  • Making what you earn work for you … And that includes using event receipts (such as this event) and allowing the tax man to pick up the tab

By the way, did you know that:

“It’s never about the money; it’s about fear of loss, or wanting things to be different.”

Come along and be prepared to blow apart any limiting ideas about money!

Your Hosts for the day

Linda Mattacks – Value in Business
Jackie Dunn – Make Friends with Money

The most effective way to do your own due diligence is probably to Google each of us but here’s a bit about us to start you off.

Linda – Me!

I have worked for over 25 years with international corporations, from senior management to rank-and-file employees, to independent consultants/ sole traders and everything in between, to help them win, keep and grow customers. I have created and run courses, and trained and coached on the subject.

I am an ace on living, giving and receiving your value in business. 6 years worth of free training is accessible right here on this website :-)

I am the author of “Redundancy – Survive and Thrive” and “Opening Doors” a ‘how to’ book on effective networking – offline and online.


Being a sole trader for almost 22 years, most of it as an holistic Independent Financial Adviser, and running alongside that, a financial coach: getting and retaining high value clients. Managing to have a great life uncovering and advising about the richness of her finds: A win-win!

As a story-teller Jackie loves having fun sharing these real life financial anecdotes with you. They bring financial freedom to life in an animated and memorable way.

Seeing her role as a teacher and student, the sense of wealth-being is evident on the page ‘What people say about Jackie

And remember Jackie will show you how to make this event tax deductible…

The Event

£60 per delegate for the entire day includes light refreshments – more than a carrot, not a feast!

By the way, we’ve been asked: “Why only £60?”

The answer is simple: If we put the price tag on it we know it’s worth, it would probably preclude the ones who at first glance would have most to gain – those struggling or just starting out – from attending.

Those of you who are (happily or unhappily) more successful will come because you’ll want to mix with your peers and the idea of sharing your own experiences and offering shortcuts to those currently less fortunate will appeal – the money will be almost irrelevant – it’s the time investment that you’ll consider. Oh, and the promise of having access to a financial coach for a day at a mere £60 won’t go amiss! :-)

Be part of something special!

Where: The Arches Fairhazel Gardens NW6 3QE
The event is downstairs at this well known wine bar in London’s Swiss Cottage (or South Hampstead if you look at the A to Z!).
Google or Streetmap will pinpoint it for you if you copy and paste the postcode in.
Overground: South Hampstead 2 mins walk
Underground: Finchley Road (Metropolitan& Jubilee lines) 4 mins walk
Parking: Don’t unless you’re a local resident!
When: Friday 13th January 2012. Convene at 9.30am for 10am start: Play/work through to 4pm
4pm: Disperse OR stay to brainstorm next steps / get to know us and your fellow delegates better
6pm : Get kicked upstairs to the main bar or go home!

Why come and play? Because you’re worth it!

We are so convinced of the value of this day to you we’ll even say: Leave at 1pm if you’re not totally happy and we’ll refund your money within 31 days.

To register or for clarification:

Call Linda on 020 7209 1284/ 07879 628367
Or Jackie on 01664 482665/ 07973 895750

  • Tell us in advance what you need to jump start or take the success you’ve already achieved to the next level
  • Tell us your biggest money issues

We’ll compile all issues (not attributable to any individuals – many we know, will crop up more than once) and shape this day’s event around the group’s needs and by the end of the day each of you will be aware of previously untapped possibilities, how to explore them and make money work smarter for you!

There is only space for 20 delegates so it’s first come first served…

What do you have to lose if you come?
What do you have to lose if you don’t come?

Act now!

Successful Business Women – are YOU one or WILL you be in 2012?

Let’s find out! Some of the traits of ALL Successful Business Women are that they:

  1. Know the precise space or niche they occupy
  2. Know who their target market is
  3. Know what their target market wants/ needs and will, if necessary dig deep to pay for it
  4. Know how to reach that target market
  5. Know what to say to that target market
  6. Know how to say it
  7. Know when to say it
  8. Know what results they want and how to get them

If only it were that simple – but it’s not. Let’s be aware that there are TWO types of Successful Business Women. The first are

HAPPY Successful Business Women

HAPPY Successful Business Women say things like:

“I LOVE virtually all aspects of what I do”
“I’m good at it and it contributes hugely to my all-round enjoyment of life and of those I care about”
“I’m getting a good/great returns”
“I just want to expand and build on them”

Happy Successful Business Women ask things like:

“What next, how can we innovate?”
“Who can I work with?”
“How can we help each other?”

TRAPPED Successful Business Women

These women are often ironically bound by their very own success :-(

They are likely to privately think things like:

“I don’t particularly enjoy much of what I do any more”
“…Though I’m good at it…”
“And it gives me a return that enables me to do things I DO enjoy with people I care about”

And they ask themselves questions such as:

“Do I stick with this and ‘safety’?”
“Or do I ‘break out’ and take a chance doing something I really enjoy?”
“…And what guarantees will I have that I’ll be able to keep and build on the benefits of the success I already have and don’t want to lose?”

And there’s another category we need to address:

Struggling Business Women

Theirs is a tale that’s heard all too often in this crazy economic climate. Their self-talk goes something like this:

“I LOVE what I do”
“I think I’m good at it”
“BUT I’m not yet (or no longer) getting anywhere near a good enough return to live the life of my dreams”

The Struggling Business Woman is asking questions like:

“Where am I going wrong?”
“Should have just stayed in employment and not struck out on my own?”
“What can I do about it?”

And, finally for now, there may well be some women whose changing situations mean they now need to consider how they’re they’re going to earn money:

  • They’re suddenly made redundant
  • The volatile market means their savings are no longer enough to live on
  • The main bread winner has lost his/ her job
  • The kids are now in school and are costing more and more to feed, clothe and ferry around

The list is potentially endless… and there may not be any jobs around that these women can just ‘walk into’. They may well be thinking:

Do I have it in me to be a Business Woman?

And you know what?
These women probably have the most untapped potential of any of the groups!

The purpose of this post

We help nobody by playing ‘small’. So I’ve enticed Jackie Dunn, the ‘Make Friends With Money’ lady (a money coach with 20+ years experience of working primarily with high earning women) to join me for the day in London on Friday 13th January 2012 – that’s right, Friday 13th, just over three weeks from now – to work play with a group of just 20 Business Women who will be from a combination of all four categories above.

We ask what you want out of the day – and that you be as specific as you can be – upfront. Then Jackie and I work our socks off with you to make sure you get that – minimum! :-)

  • We are going to have an absolute ball using all the sales & marketing experience and techniques I’ve accumulated over the past 25+ years to knock into shape and refine the 9 traits of Successful Business Women for every woman present…
  • Jackie will completely blow away any existing negative or limiting concepts about money and share ways to find it, grow it and put it to best use…
  • That will go hand in hand with some mind blowing techniques from both of us that, if you’re stuck or struggling, alter your perspective on what’s possible for you to achieve, and if you’re already flying will help you soar even higher…
  • All of you get to contribute…
  • You’ll meet like minded women – some of whom may well become good friends…

And this is just for starters…

Your investment?

One day of your total presence and engagement and £60* that includes light refreshments to stave off hunger pangs!
Arrive 9.30ish for start at 10am prompt
Jackie and I will lead/ facilitate/ coach where warranted and probably generally cause mayhem along the way at times! :-)

We anticipate working/ playing straight through until around 4pm.

Then the choice is yours. You can dash off if you need to at that point though we fully expect some of you will elect to stay and get to know us and your fellow delegates better informally for another hour or so.

*Jackie has told me of a way of payment and receipt generation that means you can offset your investment against tax – if you’re not yet making enough money to pay tax then that gives us an area of focus…

What should you do next?

20 delegates plus Jackie and I is an ideal number for everyone to get maximum return for her investment so I’d say “Don’t hang around if you want to be with us on January 13th!”
Call me:
Tel: 020 7209 1284
M: 07879 628 367

Or email me:

To register and reserve your place.

Looking for something a little bit special this Christmas?

Are you tired of the same over-processed Christmas cards that everyone sends at Christmas? Are you looking for something a little bit different, something with the personal touch? Do you think your customers might just love that?

As you’re probably only too aware, I’m always banging on here about knowing why you’re in business, what you do for your customers and what that’s worth to them.

Every now and then I come across somebody who just so has it cracked, I’m humbled to witness it and I want them to take the world by storm! Anita Hunt, designer extraordinaire of original cards (and more!) is such a ‘find’ and I was tempted to keep her all to myself – but that’s selfish and this is a season for giving – so I relented and you’re the potential beneficiaries! :-)

You can have a quick sneak peek here but come back before you decide to buy anything so that, if you do, you can claim just a bit extra – why not?

By the way, if it had been down to me I’d have removed “a little bit” from the post tile – but that’s Anita for you! Her own words convey the raison d’être of Nita Joy Designs, and the fire that ignites that creativity that enables her to come up with her beautiful work, far better than I could. So I’ll hand you over to her and, at the end of this post remember you’ll see our own little “thank you” for those of you who decide to share her joyful creativity with your customers (or mates, or loved ones… anyone who’s a bit special).

Anita’s message

I began my business with the aim to brighten someone’s day. I love nature and making cards and saw how much receiving a card with a personal message meant to those going through a hard time, or who were lonely and not able to get out much due to ill health.

With the unfortunate tendency of Christmas starting earlier and earlier each year and credit cards maxed out, the season is hard for many and it’s easy to become jaded.

I’m very much aware of how Christmas can be seen as an unwelcome expense – so how can greeting cards, specifically Christmas cards, be seen in a positive light instead of an unnecessary luxury item?

Many people such as the elderly love receiving a card; many don’t have access to a computer so an e-card isn’t going to be appreciated.

2011 has been a difficult year for many; so hearing your letter box struggling to cope with the avalanche of Christmas cards from friends and family always brings a smile, people feel remembered at a time when many feel disillusioned and worried about the future.

Every time you walk into your lounge and see the variety of cards lining up on shelves, over fireplaces and hanging across your walls really adds to the enjoyment of the season.

This is why I love what I do; it’s a privilege to make personalised Christmas cards that convey the joy that Christmas can bring – thanking someone for being a valuable customer – not selling to them just thanking them speaks volumes, thanking someone for their kindness, letting someone know how much they mean to you…

I have kept numerous Christmas cards over the years as the message written either on the front or inside the card meant a lot to me. Knowing that someone has taken time out of their busy schedule to sit and think about and write to me, is something I treasure.

Someone once said to me that they used to buy bulk packs of cards in the supermarket, hastily throwing them into the shopping basket, with their other food items, scrawling a hurried message, before flinging them in the post, but thought about what that said to the person who she was sending them to… so decided to spend less on gifts and more time on cards to write a special note.

One of Nita Joy Designs customers said

“You have now become my own personal card designer”
“I have just received the cards, they are beautiful!!!! I can’t stop looking at them; they are all so different and gorgeous. No one else will be buying the same, so that makes these really special. I know who to come to in the future for unique cards!”

Back to Anita

Yes we have Facebook, Twitter and e-cards to send a quick message to people at Christmas, but they don’t decorate our walls, we can’t feel them in our hands or keep them as a treasured memory.

If you would like to bless someone with a smile this Christmas, or to thank someone for their valued custom, I would love to make a set of special Christmas cards for you. I can add an insert with your special Christmas message, or add a message to the front of the cards at no extra cost. (Linda’s comment: Do I need to confide in you that this great woman is a new pal and not my client?)

My packs of Christmas cards are available in packs of 5 or 10 :-)
Send a Christmas card, brighten someone’s day!

Special offer for UK readers of Small Business Training

If you purchase a pack of 5 Christmas cards and add the code SBT11 in the message section at the checkout, you will receive 6 cards for the price of 5.
Post and packing is free.

The need to act

This offer must end 18th December 2011 – not to do with the usual hype of “only x number remaining” – so much as December 25th is looming fast and there’s the postal time to take into account, too! So do you fancy being that little bit different this year? Do you want to offer your customers a small token of appreciation that says “We value you – you’re not just a number…

So, if you’re serious, best nip over to ‘Nita’s place now… :-)

+44 (0)20 7209 1284

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"I was very impressed by Linda's determination to help and the constructive, but persistent, manner in which she identified issues and then tried to resolve them. After recent progress I was again reaching a stage where I seemed to be spinning my wheels, and she has given me fresh impetus to start moving forward again."