Archive for the ‘Random’ Category

How would you like to boost your relationship with money, mates and yourself?

Most people would like something or some things in their life to ‘be a bit better’.

Whether it’s their relationship with themselves, their friends and work colleagues or money, it’s not something that needs a massive overhaul with all the time effort and money investment that would need, just a boost here and there.

Those of you who’ve been following this blog for some time over the past six years know that my roots are very much in sales, sales training, market research and so on, and making business more enjoyable and profitable.

Well, a lot of that is about building relationships so I’ve also been looking more into personal as well as business development in recent years. I found that all of the gurus and coaches have their own products, courses and programs, as you’d expect and, of course, they’re all different.

Yet, if you follow any successful person, there is an underlying recurring theme that they all agree on and that’s the importance of attitude.

101 Little Miracle Tools

So I’ve identified and collected together 101 “tools” used by successful people all over the world. Some won’t be new to you: As soon as you look at them you’ll probably say to yourself: “I know that!” Yes you do, but do you act on your knowledge?

Other tools will be new because some of this is believed to be cutting edge yet is 100% supported by science.

I’ll pick a few questions at random – each of which has a tool in the book you can easily use if you choose to get your attitude and approach working for you rather than against you. And all of these tools are used by the conscious mind so there’s no mantras, affirmations or listening to subliminal tapes or MP3s – unless you particularly want to create your own! 😉

  1. Why is “seeing is believing” 180 degrees wrong?
  2. What two words should you eliminate from arguments or heated exchanges?
  3. What four rules do you use regarding money?
  4. What are two sure fire ways to attract success?
  5. Who is the oldest person on record to start primary school?
  6. What same sequence of three words do we use as a) and endearment and b) as an accusation – and they’re 100% wrong in both cases?
  7. What percentage of his or her potential does the average person use?
  8. Who, according to Mark Twain is the only kind of person who likes change?
  9. What, according to Deepak Chopra, does happy thinking cause?
  10. What do our thoughts create and why is that important?

How did you get on?

101 Little Miracle Tools NEW cover

You can see that a fair number of the tools are fun and designed as a pick me up for days when we’re feeling a bit glum or fed up, whereas others make us more aware of and question certain attitudes and behaviours that may not always be in our best interests.

I’ll say right now that I believe this is a woman’s book – I can’t see the average bloke reading it and using the tools – but I might be wrong…

And you could always buy it for the woman in your life – oh, guess what today is? Valentine’s Day!

And ladies: Why not treat yourselves?

Here’s what a reviewer has to say:

“On the subject of value, I should point out that you couldn’t really be getting better value than with this book – if you were to add up the cost of reading all the material that Linda has digested to get to these nuggets, you’d be talking hundreds of pounds – with this, you are getting all that value for only £4.99.”

Surely you’re worth it!

You can get it from my lindamattacks site

Update 19th February

You’ll see the book cover is now in glorious technicolour! :-)

You make mistakes as you get more adventurous and try new ways of doing things. The advice we had was to prepare everything in greyscale for the Kindle version so we did that from scratch. Turned out that information doesn’t include the book jacket :-(

So, now we know, we’ve fixed it!

270+Applications for Small Businesses

A great blog here for all small businesses!
Last August we featured a post with more than 230 online apps for running your business. Since there are hundreds of new apps coming on the market every year, we figured it was time for an update. This year we came up with more than 270 additional apps. Some are completely new since last year, others might have been overlooked, and still others made significant improvements that gained them a spot on the list.

Accounting, Billing, Invoicing, Estimating & Contracts

LiteAccounting – Invoice and track payment from your customers without a bunch of extra, useless features.

Invoice Journal – Free invoicing program.

endeve – Issue invoices, manage clients and check revenues all in one place.

ContractPal – Take your contracts and forms paperless and have them completed, validated, signed and processed online.

Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more.

Citrus – An online billing website that allows your customers to view, download and pay their invoices by credit card or direct debit.

Zapproved – Create and send proposals, manage the approval process and reach agreements without any hassle.

Mumboe – Online contract and business agreement management app.

FinanciFY – Easy to use online financial management tools for small businesses and individuals.

Plus many more on their blog –

Take a look and tell me what you think.


Essex Same Day Couriers and Delivery services

Resources for those that drive for a living

6 tips to do your own marketing as a small business

I found this fascinating article today:

  1. Research: Figure out what you do best and get to know who your ideal customer is.
  2. Segment: Group these customers into some categories.  Don’t default to region or industry, that won’t help you make more money or give them what they want.  Group them by what’s important to them when they are buying what you’re selling.
  3. Target: Pick a segment or group you want to start with.  Maybe they are easy to work with, maybe they are most profitable, any reason will do.
  4. Position: Tell them why they should buy from you – position yourself to provide what they want – not what they need.
  5. Irresistible Offer: Pull together a combination of product, service, price, delivery and communication that makes what you’re selling IRRESISTIBLE to them.
  6. Build Loyalty:  If you have a customer base which likes to be involved – then build community and build loyalty.
  7. Ivana Taylor, Strategy Stew, Aug 2008

The whole article is a very good read. I love the explanation about process and promotion.
It appears I need to work on my processes as I am rather good at promotion.

Essex Couriers and Delivery services

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Making the most of LinkedIN for sales

You may be looking for more sales due to the credit crunch, or you may be hiking up your activity so you don’t feel the crunch so bad.

I found this article written by Guy Kawasaki over 18 months ago, and if you missed it then, now is the time to catch up and implement his tips and tricks…

Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilized, so I’ve compiled a top-ten list of ways to increase the value of LinkedIn.

  1. Increase your visibility.

    By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with. In addition to appearing at the top of search results (which is a major plus if you’re one of the 52,000 product managers on LinkedIn), people would much rather work with people who their friends know and trust.

  2. Improve your connectability.

    Most new users put only their current company in their profile. By doing so, they severely limit their ability to connect with people. You should fill out your profile like it’s an executive bio, so include past companies, education, affiliations, and activities.

    You can also include a link to your profile as part of an email signature. The added benefit is that the link enables people to see all your credentials, which would be awkward if not downright strange, as an attachment.

  3. Improve your Google PageRank.

    LinkedIn allows you to make your profile information available for search engines to index. Since LinkedIn profiles receive a fairly high PageRank in Google, this is a good way to influence what people see when they search for you.

    To do this, create a public profile and select “Full View.” Also, instead of using the default URL, customize your public profile’s URL to be your actual name. To strengthen the visibility of this page in search engines, use this link in various places on the web> For example, when you comment in a blog, include a link to your profile in your signature.

  4. Enhance your search engine results.

    In addition to your name, you can also promote your blog or website to search engines like Google and Yahoo! Your LinkedIn profile allows you to publicize websites. There are a few pre-selected categories like “My Website”, “My Company” etc.

    If you select “Other” you can modify the name of the link. If you’re linking to your personal blog, include your name or descriptive terms in the link, and voila! instant search-engine optimization for your site. To make this work, be sure your public profile setting is set to “Full View”.

The full article can be read here, I suggest you go an have a look at the other 5 tips and the bonus tips. It’s as relevant now as it was 18 months ago, although I hope Guy has caught up with his connection invitations by now! 😉
Linda Mattacks can be found here and Sarah Arrow can be found here, send us an invitation if you would like to connect.
Sarah Arrow

When did you last say Thank You?

An often overlooked sales tip, is to say thank you in a highly personal way. It increases customer loyalty and makes them feel appreciated. It can also make you stand out from the crowd, and when times are tough in business it may give you the edge.

Even though business thank you cards offer a tangible way for companies to demonstrate customer appreciation, only 44 percent of the consumers we surveyed received a thank you greeting card from companies with which they do business,” said Marc Wagenheim, director for Hallmark Business Expressions.

In fact, a total of 66 percent of consumers surveyed by Hallmark Business Expressions indicated that business greeting cards sent to show appreciation for a purchase or referral makes them more likely to do future business with a company.
Some people suggest you pick up the phone or send an email, but what works best for me is the old fashioned but highly memorable thank you note.

What should you thank people for? We thank new customers for choosing us to deliver their goods. A friend of ours thinks a thank you note after obtaining a quote is a good way of getting the business, it works for her.
What do you put on it? I suggest it’s handwritten, and in blue ink, so that it doesnt look like its computer generated, so it has that nice personal touch. Some discreet contact details, but they shouldn’t detract from the message of thanks.
Where else can I use it? After networking? Why not thank the person for their comments, may get read unlike an email which can be deleted, may get kept too. Certainly makes you stick in their mind.

So when did you last say thank you via a note, and how did it work for you?


Essex couriers and parcel delivery

Business ethics or being nosy. When do you respect someone’s privacy?

I found this interesting blog today:

“There has been a lot of hype and noise surrounding Steve Jobs‘ appearance at the WWDC conference and not just because of the new iPhone launch either.  His gaunt appearance started a furore amongst the tech analysts and journalists as to how his health was, it was material they claimed.

Sally Church, Oncology Market Trends, Jul 2008″

The whole article is a good read, and having met Sally on several occasions, I know where she is coming from.
Couriers need a lot of information and if the truth be told, if a companie’s transport was going well, would we be in there collecting and delivering?
If we knew the health of one of our main customers, would it affect the service we gave them? Would we still be available?
I know we would be.
In business, others don’t think that way and does knowing all the minute details make a difference? To them it does. To your customer it does. Lifetime value of a customer means just that. Lifetime.

So, what exactly does being ethical in business mean?
Ethical, Greener, efficient couriers

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Selling by Payment?

A customer is standing by the vacuum cleaner display. The Sales assistant approaches the customer and asks “are you looking for an upright or cylinder?”

Which letter best describes the selling skills?

Product knowledge know what you are selling.

Acknowledge customer – make eye contact

You now establish the customers need & wants

Match the products to the needs & wants

Ensure the customer is satisfied.

Now close the sale

Take the money!

I was inspired by this when I visited the local electricity shop. It is kiss inspired (keep it simple stupid).

Source: Leo Cussons, Work Connexions Link

I like the idea of following “payment” to make the sale.

Does it only work for face to face sales or can it be adapted for over the telephone and when you need to sell services?

What else other acronyms do you follow to make the sale?


Sarah Arrow

Sales success for when you drive for a living
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"I was very impressed by Linda's determination to help and the constructive, but persistent, manner in which she identified issues and then tried to resolve them. After recent progress I was again reaching a stage where I seemed to be spinning my wheels, and she has given me fresh impetus to start moving forward again."