Archive for the ‘Start ups’ Category

What does success mean to you and are you getting it?

Is it living a good life? Is part of it income? Is part of it financial independence? Is part of it objectives that you achieve,
dreams coming true, family, children, grandchildren, good friends,

In the words of Jim Rohn:

“It’s a wide range. It’s all encompassing, the word “success”.

It’s not just your job, your income, your fortune. Not just your
paycheck or your bank account. But everything. From all of your
achievements during your life to trying your best to design a way to
make it all give you a good life.”

A nationwide survey by Orange back in 2007 discovered that “Almost half of all UK adults have thought about acting on their entrepreneurial impulses, but one in two of them are too scared to do anything about it” so, by taking that leap from thought to actually setting up a business, you’re already in the bravest (or nuttiest :-) ) 25% of the population!

If you’re still in the early years of your business, the chances are you’re working harder than you ever did as an employee. So the question is: Is that work paying off or are you struggling to make ends meet?

If it’s the latter, there are five very simple, seemingly small things you can put into practice that will get you improvements fast. The first four are free and the fifth should pay for itself.

  1. Decide when you wake up in the morning to have a great day. Okay, you can’t say for sure that nothing bad’s going to happen but you can take responsibility for your mood, your attitude and how you respond. Take the word responsible and tweak it to response-able: That’s 100% within your capability to decide… 😉
  2. Whenever you catch yourself whingeing about how bad things are, just stop: This isn’t the same as going into lala land and pretending everything is brilliant – it’s common sense to prevent you getting totally depressed! Besides which, who wants to be around a misery?
  3. On that subject and by the same token, don’t hang around with unsuccessful people or those who whinge and bring you down. Did you know that your income is likely to mirror that of those people you spend most time with? I don’t know whether that’s down to like attracting like but it’s been proven many times…
  4. Invest your time whenever possible with people you’ve identified as successful on your terms. Ask even three of them what they believe are the top three things that have contributed to their success – you might be surprised at their answers and how, with some more thought, you might be able to apply them to yourself
  5. Get yourself a mentor. I hadn’t realised that Jim Rohn was smart enough to get himself a mentor at just 25 years of age. While many people just drift through life, accepting the good things that happen as good luck and railing against the bad as bad luck, Jim, like most successful people, made his own ‘luck’.

Just adopt these 5 simple tips and see what happens differently and hopefully better over the next 30 days…

Linda Mattacks - Small Business Training

Absolute Essentials for Start Ups

…and businesses that are seriously looking/needing to change direction

The number of job losses and redundancies being made by many companies in the private sector, and now reductions in the public sector starting to kick in, means that there isn’t a huge choice of replacement jobs for those who would normally expect to be snapped up pretty swiftly by another employer.

But then these aren’t normal times. Recession/ depression – whatever label we put on it – there’s no point in ignoring what’s going on in the hope that it will somehow go away. What it does mean is that many more people will be looking at alternative ways to earn a decent, sustainable living and not expecting a pay cheque each week or month from just one employer.

Business Links and Development Agencies are being phased out and that’s a bit of a pain if you don’t know who’s best placed to help or advise if you’re not at all sure if you want to go for a full blown business. Your business plan may run to what need to make to cover your outgoings and that’s about it so far…

Maybe for now you just want to get a few regular employer/client types to bring in steady money and maybe gradually ease you from the mindset of employee to entrepreneur, maybe via ‘intrapreneur’, all the while quietly testing the water… :-) and why not?

It might be a bit scary but at least it means you’ll no longer be putting all your eggs in one basket. One of my books, Redundancy – Survive and THRIVE! is great at helping people decide whether this is a viable route for them. Ignore the title – whether you’ve been made redundant or are changing direction of your own accord doesn’t actually matter a jot for our purposes here.

What does matter is what you need to think about to see where your best chances of surviving and thriving lay.

Just being a great gardener/ party planner/ writer/ organizer/ presenter/ coach/ trainer/ plumber/ vet/ whatever it is that you excel at… doesn’t necessarily mean you can grow a business out of it or that it will pay you enough even for a lifestyle business (i.e. keep you “employed” and pay you the equivalent of a salary).

Even if you go what I call the ‘intrapreneur’ route, you’ll still need to check that essential skills are covered off:

  1. Do what you know – either something you’ve been paid to do or take a hobby you’re darned good at and there’s a market for
  2. Follow someone else who’s already doing it and doing it well – the fact there is somebody else doing it successfully indicates there is a market need
  3. Understand your profit model – in essence break your annual target into months, weeks, and then days and figure what you need to do to reach those targets
  4. Promote yourself – how else are your potential customers know how this fabulous service you offer will change their lives for the better?
  5. Ask for the money – something every sales person has dinned into them from day one: Nothing has been sold till the money’s in

You’re not going to be ace at all of these areas. Let me know which pose the most problems or are the scariest and we’ll tackle them first! I’ll help and draft in my team, too :-)

Linda Mattacks - Small Business Training

+44 (0)20 7209 1284

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"I was very impressed by Linda's determination to help and the constructive, but persistent, manner in which she identified issues and then tried to resolve them. After recent progress I was again reaching a stage where I seemed to be spinning my wheels, and she has given me fresh impetus to start moving forward again."