Archive for 2009

Why you should reward referrals

October 23rd, 2009 Linda Mattacks

Forgot to mention this in the previous post, yet it’s important:

You should always know how a new customer came to you as you will either have been making contact with him or her or you will have asked how they heard about you.

So, when a customer refers a potential client to you, you’ll know who should be thanked and can do so straight away.

(If you neglect to do this don’t be surprised if that’s the first and last referral you get from that quarter. The customer may not mention anything to you but he or she may well to others.)

If you convert that introduction to business you may decide that more tangible appreciation in the form of a gift is appropriate.

Why you should reward referrals
Posted in Business, Market/Marketing Research, Marketing, Sales 1 Comment »

Check your business progress – Step 2

October 23rd, 2009 Linda Mattacks

Moving on from Step 1 last week we start with the basic premise that:

  • What you’re doing is decent, honest and legal
  • You have the product/ service/ solution knowledge to underpin your business growth activities
  • You know you need to learn how to use ethical sales and marketing skills more successfully to increase your company’s performance

    • You’ve had a week to mull over Step 1 and now you probably need to take a pace back and get physically away from the daily hassles of running your company.

    So why not take yourself off somewhere quiet and devote time to some big picture strategic thinking. It can be at the weekend or over a couple of evenings if you can’t yet be spared during the working week. We’ll pick up from the earlier soul searching with some more ideas to focus your thoughts:

    • What is your business really about?
    • Is your original core business still viable or does it need rethinking?
    • What direction do you want it to head in?
    • Where do you want the business to be?
    • How about a timescale – By when do you want it to be there?
    • How about your existing resources?
    • Is everyone in your company a positive asset that will help the achievement come about? – This can be a very difficult question to answer, as loyalty, while a tremendous virtue, tends to get in the way of impartial judgement
    • Conversely, are there skills in your team that currently aren’t being utilised? Once you acknowledge that we human beings only use 5% of our brainpower, that’s not as unlikely is it may at first appear!
    • What practical steps can you take that will help get you where you want be?

    Are you getting excited about what you could achieve or are you thinking: “I’ll never find the time to do what needs to be done”?

    Don’t be like the chap in Who runs your business? The worst thing you can do now is nothing.

    Check your business progress – Step 2
Posted in Business, Marketing, Sales No Comments »

Sales, marketing, research: What do you want?

October 23rd, 2009 Linda Mattacks

Hi there

I know you’re visiting (from the stats and because you tell me so when we speak terrestrially) but many of you are not interacting online.

Is it just because you’re reserved or shy? Or do we need to focus more on certain areas to provide you with the help you need to successfully grow your business?

Now’s your chance to shape the way this blog site develops:

  • What do you enjoy reading or learning about?
  • What do you want to see more of?
  • What would you like to know more about?
  • How do you believe we could help you become more successful?
  • What information or skills would help you grow your business?

Don’t just sit on the sidelines – Join in!

Give me your comments and suggestions – I look forward to receiving them and acting on them.

Sales, marketing, research: What do you want?
Posted in Business, Market/Marketing Research, Marketing, Sales, Telemarketing, Training Courses No Comments »
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