Is your networking not working?

Or maybe it’s not working as consistently well as you’d like? Well you could be in luck because I’ve discovered there’s now a networking University course on offer!

I didn’t register when I first visited a couple of weeks or so ago because the site seemed to me to want a lot of information from me, the potential “student”, without divulging much at all of what’s on offer… other than the name of a handful of modules, nothing about what cost and effort would be involved… and zilch information about who’s behind it and what their credentials are.

Returning to the site yesterday to research some more for us all I see that it’s changed out of all recognition, in look and feel anyway. The course “modules” that were headlined there then that I could see without registering have moved here and I see that the course appears to be of six modules, each one of 4 weeks duration. But I still can see nothing of any substance (sorry guys, nameless photographs and national flags don’t account to much) about who’s running it or their credentials. And still no upfront mention of cost…

Sharp End Training is the company offering this course. From its main site, appears to specialise in online training for small businesses – from building a website, using WordPress, writing a book… to individuals in employment – writing a CV, interview skills… And they’re currently using the main site to promote networking as their flagship course… I suspect because it’s likely to be the highest ticket one. Well, that’s enough free promotion for them!

So, what do I think?

With the varied results – from useless to reasonable to spectacular – that different people get frome their networking activities it would seem that some could do with a bit of help…

But is this online “university” (?) course over a 24-week period the best answer? I’ve no idea from the limited information that’s currently openly published on their site (and no price anywhere)

I need to confess something here so you can decide whether or not this me doing a bit of “Bah! Humbug!” I rarely do it here but this has prodded me into action and it’s time for my own bit of promotion…

I created an ebook on networking a few years ago: Opening Doors. And I drafted in expertise from business people whose skills I respect to add extra value. Gratifyingly, with hardly any promotion, it sold moderately well and continues to with hardly any atention from me until such times as I see other offerings that make me relook at my own. This was such a case for me and I wouldn’t mind betting that many of you have several “moments” too! :-)

Back to my book: Apart from some of the online and offline networks I refer to, some of which have changed, most of the content is not time sensitive and, at £24.95 (approx $US39.42 according to an online exchange calculation and conversion today), it’s exceptionally good value, even if I do say so myself! 😉 but it’s probably more useful for you to hear from somebody else:

Andy Lopata – Business Networking and Referrals Strategist says:

“This book is the perfect guide to ‘how to network’. Not simply the skills of working the room, but the approach, preparation and planning that need to go into networking effectively. Linda explains with beautiful clarity just what networking is, banishing many misconceptions in the process, and how important it is to the modern business. Opening Doors is immensely practical and written with good humour and common sense.”

So here’s an early snippet from the book

——————

Some reasons why you might network

Is it any or all of:

  • Part of your overall marketing ‘mix’ to attract more business
  • An alternative way to cold calling to get business
  • To access and tap into the support of a group
  • To better get to know the needs of other businesses in your community
  • To collaborate or find potential new business partner(s) to promote your business
  • To raise your company’s visibility
  • To raise your own visibility and look for job/ career progression
  • To find potential employees for your company

Or is it any one of a number of other or additional ways you believe that networking will open doors for you and commercially propel you forwards and upwards? Maybe you’re a sole trader who just wants to meet, mix and socialize with other business people. Each and every reason is valid.

The point of this session is that, once we’re absolutely clear about what we want our networking activities to help us achieve, we stand a far better chance of getting the best results…
——————

Bottom line

If your networking isn’t working as well as you want and need it to – get out there and do something about it! :-)

What help do you need or what advice could you give? Why not share here!
photo credit: JodiWomack via photo pin cc
photo credit: Executives International via photo pin cc

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"I was very impressed by Linda's determination to help and the constructive, but persistent, manner in which she identified issues and then tried to resolve them. After recent progress I was again reaching a stage where I seemed to be spinning my wheels, and she has given me fresh impetus to start moving forward again."

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