Archive for January, 2010

#7 of 10 Telephone Sales Tips on how to create a positive image

Prepare yourself for making your calls by getting into the right frame of mind

Be sincere

This one is pretty self-explanatory:

If you don’t believe in what you’re doing it’s a con, plain and simple.

You may get away with it for a while but you’ll be found out sooner or later. Insincerity is pretty easy to pick up by voice so, unless you’re an accomplished actor, I wouldn’t even try it! 😉


You’ve dived into business… How’s the water?

Maybe you’ve found that the water’s muddy and cold. If you’re struggling to be seen as more than a commodity – the market’s less buoyant and people are buying on price – now’s the time to look at doing one of 2 things and they’re not that different:

If you’re not a commodity you need to recognise your unique value from your customer‘s viewpoint and maximise it.

If you are a commodity, what is there a demand for that people aren’t currently buying from you but would in sufficient numbers if they knew you stocked it? Or what added value in terms of service could you bring to the equation that your customers would really appreciate?

Think:

  • IT Specialist service versus Computer World
  • Local Stationer versus Viking Direct
  • Travel Agent versus the Internet
  • Corner shop versus supermarket

Being a lovely, genuine person and good at what you do isn’t necessarily enough to bring the business rolling in with no effort on your part, especially when times are tough.

So now think David rather than Goliath (we all know who won that battle):

  • Why you’re in business
  • What your products and services help your customers achieve
  • How you’re different from the best of the rest

These are all equally as important to you as to corporates and you don’t need consultants or big budgets to help you – you may need to think a bit differently but remember you know your business better than anyone else.

And who better to help yoiu out than your current best customers?

Time invested in getting this whole area right is worth its weight in gold! Make sure you’ve got the basics right – quickly – and build on solid foundations.


Give and get meaningful recommendations

Everybody loves getting referrals and recommendations but the more specific they are the more likely that there will be a ‘fit’.

So let’s take an example:
Suppose I know someone who is looking for someone to completely ‘make over’ her bathroom: New everything.

As it happens, we had ours done not long ago by a two-man team. We had strong ideas on the particular style of bath and, because the bathroom is quite small, were anxious that the space would be well used and keen that the natural light should be enhanced as much as possible so wanted a full sized mirror or mirror tiles to cover at least one wall. Other than that we were quite open minded.

My recommendation of this two-man team would be ‘warts and all’

  • They were no more or less reliable on turning up on time and with the expected sanitary ware and the necessary tools to do the job of the day than we’d come to expect from tradesmen
  • However, once they realised that we appreciated the work they were doing in the cramped space and summer heat, they started to be more forthcoming with helpful suggestions, such as:
    • “Don’t go for the cheapest wall tiles – they’ll look okay for a couple of years, then you’ll need to replace them”
    • “Don’t go for wall tiles that are too big or too small – they’ll look wrong in a bathroom this size”
    • “We can source a wall mounted heated towel rack that’ll fit in just here…”
    • “And if we put the new… here… there’ll be room for…”
    • “I’ve just finished a job where I used slates for the floor, came up a treat…”
    • “Don’t go for mirrored tiling on that wall – you won’t like it – we’ll get a mirror cut to fit the space…”
  • We still had minor glitches, such as the fact that they glazed the wooden door before removing the thumb print smudges, but nothing that couldn’t be fairly easily rectified
  • And they cleared up really well at the end of each day’s work, so we didn’t feel as if we were living in a construction site

Now my friend has a reasonable and realistic idea of what to expect if she decides to make contact.

Referrals and recommendations
This point may seem obvious, but I’ll make it anyway because, with the best will in the world, things do go wrong and people do get burnt:

It’s important to only give referrals and recommendations in the best of faith. For example I know a painter/ decorator/ carpenter whose work by all accounts is excellent. However, he’s notoriously unreliable. Would I use him? No. So I can’t recommend him. Would I refer him? No chance. I have my own reputation to protect.

Bear this in mind when you’re asking others for referrals and recommendations!

Linda


Are 12 of you ready to up your game?

As you can see by the side bar, we’ve been concentrating on helping people who are finding themselves out of a job get the best possible perspective on how to handle their predicament and get themselves back earning.

So apologies to the thousands of you who visit this site and read our blogs if you feel we’ve been neglecting you over the last couple of months!

We really appreciate all of you yet are currently looking to work directly with 12 special people. Are you one of those 12?

Many people who come to us want things in their business and their lives to be better. They’re genuine and they mean it but often not enough to put the effort into making it happen: That’s mind, body and soul.

How many times do you think, just before sleep takes over: “Wow! Today was awesome!”?

So try this equation:

Self esteem = Reality
__________
Expectation

If your reality isn’t what you want it to be, just a little way off, or nowhere near, do you say: “I deserve more than this and so do the people I care about” and up your game? Or do you lower your expectations?

We’re looking for 12 people who are determined to up their game – are you one of them?

If you believe you are, give us a call on +44 (0)20 7209 1284 business hours GMT


Before you start your own business

Are you REALLY an Entrepreneur or more an Intrapreneur or Employee?

In the first decade of the 21st century change is all around us. Should you wait for it to catch up with you or instigate it yourself?

Are you seriously thinking of setting up in business for yourself? If so, are you likely to soar or fall flat on your face?

Should you maybe do your best to secure your current job instead or go all out for a better one?

Is there some kind of middle ground, like being a franchisee or rep/ agent?

What do you need to think about/ research/ investigate? What are your skills, assets and passions – yes, go on, go for it, passions best aligned to?

If you’re thinking of BIG changes, make sure your decisions are based on emotions and data.

PS: If having people around you is a big part of your working day, it’s worthwhile thinking seriously about how you’re going to replace that social interaction before setting up on your own.


+44 (0)20 7209 1284

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"I was very impressed by Linda's determination to help and the constructive, but persistent, manner in which she identified issues and then tried to resolve them. After recent progress I was again reaching a stage where I seemed to be spinning my wheels, and she has given me fresh impetus to start moving forward again."

Bay