January 18th, 2010 
Linda Mattacks Prepare yourself for making your calls by getting into the right frame of mind
Be sincere
This one is pretty self-explanatory:
If you don’t believe in what you’re doing it’s a con, plain and simple.
You may get away with it for a while but you’ll be found out sooner or later. Insincerity is pretty easy to pick up by voice so, unless you’re an accomplished actor, I wouldn’t even try it! 
#7 of 10 Telephone Sales Tips on how to create a positive image +44 (0)20 7209 1284
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