Not getting the results you want?

The world is changing at, some say, an alarming pace… What worked yesterday might no longer work today and what works today might suddenly not work tomorrow.

Is this cause for hand wringing and despair? :-(

Not necessarily if we’re
a) Keeping our eyes open to what’s going on around us and
b) Prepared to change the way we do things and, maybe even what we do

So let’s have a quick look at the basics. In cases where you’re not getting the results/ outcomes you want, here are a couple of tips.

3 questions to ask yourself:

1: “What is it I really want from this business?”

There are always underlying ‘why’s to wanting material results, such as:

  • A great way of life for me/ and my family
  • Financial freedom
  • Pay for the kids education
  • Pay off the mortgage with enough over for a decent lifestyle
  • Something I look forward to doing each day – that gives me a buzz – that I can never imagine retiring from

And then you need to be able to describe what each of the above would look like)

Whatever your answers, they needs to be strong enough and mean enough for you to shift from wherever you are to somewhere better or you just won’t bother… If they do, you can ask yourself:

2: “What is it I need to do differently to create different and better results?”

Now the answer to this little beauty could include all sorts of areas to test:

  • Strategy
  • Product/ service
  • Message/ pitch
  • Target audience
  • Positioning and pricing
  • Focus/ concentration of effort

This can be a bit tricky as it’s unlikely to be just one thing. And so it’s imperative to bring in the old direct marketing adage here which is to change only one thing at a time and measure pre- and post change results before implementing and testing any other changes.

Why? Because otherwise you’ll never know which of your changes caused the different results you get! 😉

Another helpful question is:

3: “Where am I currently and how does that compare to where I want to be?”

You can then identify the gap between the two, do a gap analysis, define what’s missing and, finally, decide what actions are required to bridge the gap.

You may find you have all the skills and tools you need to work it all out for yourself or you may need help in some areas but at least you’re addressing the problem and not burying your head in the sand or running away from it! :-)

By the way, I’m asking these questions with the intention of applying them to business. When I step back and think from a different angle they can in fact be applied to all sorts of things, can’t they? Health/ fitness/ exercise/ diet, relationships… 😉

Have you tried any of these when you’ve been “up against it” and, if so with what outcomes? Or maybe you have your own favourite questions you’d like to share with us?

You can leave a response, or trackback from your own site.

9 Responses to “Not getting the results you want?”

  1. Sarah Arrow says:

    I thought it was mind the gap? 😉

  2. Lynn Tulip says:

    I can ‘see’ little diagrams and helpful sketches aiding the thought process from all three questions. Nice one Linda.

  3. We do tend to get stuck and resist change, particularly when we’re time poor, so going through some reassessment steps like this can be very useful – and as sally says, it usually means we need to make even more effort!

    • Yes, change can be scary, Elaine! And that’s why, I think, it has to be worth enough to us to undergo the effort.

      In my experience, changes are likely to be more easily and smoothly achieved when they’re our own idea rather than imposed externally… 😉

  4. sally says:

    I think the thing many people miss after all the thinking and analysing what isn’t going right is that what really needs to happen is… MASSIVE ACTION.

    Without that effort any mental effort is sadly wasted. You can’t sit around and expect things to happen on their own…

  5. Linda, I think section 2–what do I need to do differently?–is crucial whenever we want to make changes in any area of life. I sometimes see people who are not getting the health or fitness results they want but who are unwilling to try something different. Typically they keep falling for “overnight cures” that don’t work, yet they’re strangely resistant to trying a slower, healthier approach that will work.

    • Trouble is, it can be a bit of a ‘catch 22’, Mary because “doing things differently” is one of the hardest things – as it doesn’t come naturally and often feels alien or, at the very least, awkward, at first.

      And that’s why, even if people are prepared to try doing things differently, they’re likely to slip back into old ways that feel more comfortable as soon as they hit a snag, unless they have knowledgeable support to help them through the sticky patches.

  6. Really helpful aide-memoire there, Linda – many thanks for sharing.

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