From LinkedIn… to Christine Hamilton… to It Had To Be You?

We’ve reached late afternoon on Day Two of Linda ‘Goes Back to School’ Day and next up for our group was

How to Achieve ROI with LinkedIn (Mark Perl)

In my opinion this was a really valuable and informative session and pitched at just the right level for the audience of the day.

To be honest, I think you can always learn something from sessions like this and especially from somebody who’s made it his job to be current with any and all innovations on the LinkedIn platform. I noticed even Dave Clarke (Director of NRG Networks) joined our group for this, though I hadn’t noticed him being a fellow honorary sheepdog earlier… 😉

And, talking with Stef Thomas subsequently, we agreed that, even if you know roughly what you should be doing and how to, it’s still worth getting a proverbial kick up the rear every now and again to remind you to actually do it!

Mark shared far too much to begin to chronicle it all here so I’d suggest two things:

  1. Go to his LinkedIn Profile to get a flavour and pay real attention to his Specialties section for a huge tip that most members miss
  2. Take a look at a video Mark recorded earlier this year especially for the Birds on the Blog community

Seguing nicely into the evening…

Our free time on Monday was followed by a Drinks Reception that included a “working the room session” compèred by Mark Perl, aided and abetted by Kevin Arrow as his primed straight man/ stooge.

Remember musical chairs when you were a kid, where you had to stay immediately still wherever you were when the music stopped playing? Well, it was a bit like that, with Mark pointing out the different groupings and how to “work them”.

I could see the point of what Mark was saying but it really didn’t look like much fun. To be honest, by then my brain had decided it had done enough work and I was into relax time by now, sitting on one of the sofas, just having a gentle natter before dinner…

Dinner Presentation: An evening with Christine Hamilton

Dinner itself was pleasant – fish, so I was happy – and, I have to say, whatever the colour of your politics, whether you like her as an individual or not, Christine Hamilton is a trooper who gives absolutely great value for money.

She arrived with husband Neil in time for the drinks reception and both mingled with attendees there and sat at a table with a group for dinner, after which Christine presented an extremely lively and active speech.

She then happily answered some questions Warren asked of her and went round the room chatting with people who wanted some individual time with her, including the Inner Flame teenagers. She signed copies of her book and donated proceedings from sales to the Inner Flame charity.

It had to be you…

I’ll leave you for now with the high or low point of the evening…
depending on whether you were tone deaf probably had to be Warren’s rendition of “It had to be you”

What can I say, other than hopefully this is a a gen-u-w-inely one-off, never-to-be- repeated experience… you have been warned!

In Warren’s defense, let’s remember that this was also for charity… :-)

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