Improving your sales and marketing skills

Is it worth the effort?

We probably all know people who seem to be naturally good at almost anything they turn their hands to and it’s particularly galling if it’s something we struggle to achieve ourselves.

The same applies to sales and marketing: Some people are better and more successful than others, but, while they may have had a natural aptitude to give them a head start, almost all of them have worked hard to become as good as they are.

There’s an ancient, but very true saying:

    More sales are made by perspiration than inspiration

To help you decide whether developing and mastering sales and marketing skills will be worth your effort, a good starting point would be to check out whether your business meets the following criteria:

  • Your products, services or solutions have a perceived initial and ongoing high value and will appeal to an identifiable, clearly defined target audience


  • Your products, services or solutions will definitely generate sufficient repeat, additional or continued business from your customers once they “come on board” to repay your investment in winning them many fold


  • Your business is based on your people’s knowledge, abilities, level of service and professionalism, and is the complete opposite of the mass marketing, “stack ’em high and sell ’em cheap” approach


  • Your existing sales and marketing activities do not generate enough of the type and calibre of customers and profit you seek – you want more and are prepared to invest the time and effort necessary to make it happen

If you agree with three of the four criteria outlined, I’d say it’s definitely in your interests to ensure that your sales and marketing activities aren’t letting you down. There’s a free Self Assessment Questionnaire on the home page of the Selling For Business web site that you can complete to check out the effectiveness of your current sales and marketing communication skills – just click on the link below. That will help you to identify any areas that you need to work on and give you some ideas to start you off.

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