How can you use testimonials to keep business?
You should be regularly checking that your customers are happy with your business service – you can’t afford to assume that they are.
The world is changing and customers are aware of competitive offerings and, though many will still not say a word to you about any upset, you don’t want to wait until they walk off with another suitor to find out there was a problem.
So, during your contact call you first want to discover whether there are any hidden snags. If there are, lucky you, you have a chance to sort them out and put them right. But don’t ask for your testimonial at that point.
If, on the other hand, you satisfy yourself that your customer is indeed happy: Ask for a testimonial and make it as easy as possible to comply.
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You are completely right about the power of testimonials !
That’s why our company (BBC) appealed to Our Clients (www.our-clients.com). Our-clients is an online tool that makes it easy to collect testimonials from your clients and keep them up-to-date.
The testimonials are completely trustworthy thanks to the fact that not only you but also your clients have control on what is published. And testimonials have to be updated or confirmed every 12 months. So you end up with a list of testimonials that are real and recent. Only those will convince your prospects.