Who do you think will be more predisposed towards you: Someone who doesn’t “know you from Adam” or somebody who has been referred to you by a person they respect?
Especially in times of economic uncertainty people will be careful who they spend their money with. So if you think it’s non-u to ask for a referral, isn’t it about time you got over it?
Another thing is that a customer who refers a potential client to you once could and would refer many more if sufficiently motivated to do so.
American research has shown that the average person has an immediate scope of influence over at least 50 similar people. That’s potentially 50 new clients from each existing satisfied customer. Yet the average satisfied customer only tells three people of his or her good experience.
So the moral of the story is:
Ask for referrals and reward them appropriately.
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