I was talking the other day to someone who, given that he realised he was was asking a question, the answer to which could well be "How long's a piece of string?" nevertheless was trying to get a ball park figure on what would be a reasonable investment for sales training. He wanted (he thought) … [Read more...]
Sales and marketing skills training: Win and grow more profitable business
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Meet Linda
Working with Linda Mattacks
Linda has over 25 years' experience in business marketing, across a range of disciplines including some you wouldn't necessarily expect to get answers on under the "sales & marketing" umbrella: Differentiating your business from every other out there that seems to be offering the same … [Read More...]
The Four WP Pillars and Foundation of YOUR Business
No business stands still. It either grows or atrophies. Now, there can be loads of contributing factors to your business expanding or wasting away so let’s keep it simple for now and focus on four “pillars” that I’ve dubbed “WP” and that need to be ‘right’ as they underpin any successful business. 1 Why? This [...]