How many times do you read words of wisdom from self-proclaimed (and sometimes acknowledged) gurus, experts and the like and think:
“Well, it’s all right for you, you’ve already made it in your field. You’ve forgotten what it’s like for those just starting out” and find it hard if not downright impossible to envision a day when the activity described will ever come easily or naturally to you?
I came across a post recently that honestly and delightfully described the author’s preparation for and results of early attempts at cold calling, having taken time out to rebrand her company.
Bear in mind that this lady is a self-admitted sales professional and you’ll feel pretty good about your own attempts at the end of the article.
Jill Konrath’s warm and human appraisal of where we can all go wrong, her ability to laugh at herself and and her tips to keep us on the straight and narrow are the timely dose of smelling salts for anyone one who’s faint hearted about cold calling!
Happy prospecting and please add your comments
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