I don’t know about you, but I feel as though the personal development brigade have hijacked the word passion – so much so that it’s become overused and, I don’t know, somehow demeaned. It’s got to the stage where I often feel you can’t use it without people either silently groaning and rolling their eyes or saying, knowingly, “woo-woo” behind their hands
So I’m going for the word “drive” – you substitute it with whatever works for you but, whatever you call it, this is a worthwhile exercise doing not just once but every now and again – especially when you feel deflated, low and lacking vim or vigour, your mojo’s deserted you – see, I’m even steering clear of un-motivated and un-inspired
Your business in context
Your business isn’t your life (at least, I hope it isn’t!) but it should be contributing to the best life you can envision for yourself, after all, as far as we know this isn’t a rehearsal, is it? Because, whatever your beliefs about life, death, reincarnation and eternity, we only get one chance at this life.
In a small business – whether it’s just you or you have a team of employees supporting you, you by and large are the business so, if you’re not out there in front being and projecting the business you want it to be, it will suffer
… I’m not saying it’s always easy because we all have good days and bad, days where the world seems to be our oyster and days where nothing goes right. But if we behave as though we don’t see the point in our business why should anybody else give two hoots?
How many times for example have we been to a networking meeting where at least half of those there:
- Aren’t even mildly enthusiastic about what they do
- Can’t easily and adequately explain the purpose of their business
- Can’t differentiate their business in a way that makes us want to engage with them?
How does this sound?
If you want to be treated as more than just a commodity – how can you continuously ensure that you are more than a commodity to your clients/ customers?
What do you do for your clients or customers that they’d find it really difficult to get elsewhere?
To give you a laugh on me, when I was much more into the sales training focus of helping small businesses, one of my very good clients once told me he could get that aspect from any one of several different places and delivery routes. He already had a business coach and yet, get this: he would struggle to figure out where he could get the kind of help I provided… excuse me while I go and slap my hand against my forehead…
In many ways I was his external human potential consultant: I made him stop and think when I believed he was about to louse up relationships with employees and suppliers. I told him to go home – I know, bossy boots – and see his young kids before his long suffering wife gave up yet again on them seeing their Dad… I told him off when what he was instructing the employee he’s hired me to train on sales to do something that got in the way of I was helping them achieve…
What I’m saying here is not how wonderful I am, it’s:
- How does our inner compelling drive feed into our perceived value to others and
- What/ where is our real value?
Because once we know the answers to those two questions, surely we can build on that precious information, can’t we?