Archive for the ‘Business’ Category

Time to spring clean YOUR business?

March 23rd, 2010 Linda Mattacks

Don’t adjust your set!

Regular visitors will notice changes to the look and feel of this site over the coming days.

We took a long hard look at the theme and had to admit that what seemed really cool before quite frankly had become dated. And it didn’t allow us to easily add the exciting extras you want and we want to provide you :-( .

So, sleeves up and revamp time.

Most of the changes will go on offline behind the scenes until the changeover is ready. However, there may well be some components that need to alter first – as part of the Work In Progress… so it would be great if you cut us a bit of leeway!

2 more things:

  1. Are you 100% happy with the way your own business is represented on and offline? We all need all the advantages we can get in this economy…
  2. What specific business issues would you like to see covered here?

Let us know what you’d like to see featured over the coming weeks

We’re talking to owners of all different kinds of small businesses, asking what the main issues are right now.

Here’s your opportunity to flag up the ones facing your industry – and have a chance to get answers here – so go for it!

Time to spring clean YOUR business?
Posted in Business, Market/Marketing Research, Marketing, Sales Tags: No Comments »

Crafty Kraft or a longer term Own Goal?

February 10th, 2010 Linda Mattacks

I read in the news earlier about Kraft’s decision to continue with the closure of the Somerdale factory in Keynsham after the takeover of Cadbury. This was despite its alleged earlier indication that it would keep it open even though plans to close it were already well advanced.

It’s not just the 400 workers at this plant and their union representatives who understandably view Kraft’s actions as a “cynical ploy” and “cruel manipulation” purely to gain public support for what was from their view an unpopular bid – though the PR from that angle would be bad enough in itself.

Lord Mandelson has joined the fray by pointing out that Kraft’s CEO would have known a week ago what the announcement would be and should have been straight.

Let’s say Kraft is willing to take the employee and union backlash on the chin. What message does the company think it’s sending out to the business world? That it’s a company of its word? That you don’t have to ‘count your fingers’ after shaking hands with one of its representatives? That it actually cares what anybody thinks of it?

I have no idea what Kraft is like as a company to work for or do business with but I know what impressions it’s giving me – and I can’t be the only one thinking it’s actions are more than a little tacky.

It may have got its way in the short term but I wouldn’t be surprised if this comes back to bite it in the you-know-where down the line.

Moral of the story for the rest of us?

Business is business and it’s not all warm and fluffy – we know that. What I can’t understand is that Kraft seems to have ignored the fact that it takes time to build and nurture a reputation and only seconds to demolish it :-( …

What are your thoughts?

Crafty Kraft or a longer term Own Goal?
Posted in Business, Marketing No Comments »

How would you describe You ‘Plc’?

February 8th, 2010 Linda Mattacks

Okay, so you run or work for a company. That may be a big part of you. Yet it’s not the whole story by a long shot, is it?
Me PLC
How often do you step back to get a perspective of the whole, great big picture and see how your work is serving what you want out of your life? When was the last time you came up for air and even thought about what you want out of life?

A client we ran this exercise with recently said:

“I now have a much better idea of how to allocate my time and energy to get to where I want to go.

The funny thing is that where I want to go is also clearer. This tool will
be something I will continue to use to review and evolve how my
purpose, passion and process are aligned.”

Worth you having a go?

By the way, regular visitors and followers will see we’ve just added the Tweet gizmo and applied it to earlier posts, too – it’ll be interesting (for us, anyway) to watch – and it adds colour to the site ;-) …

How would you describe You ‘Plc’?
Posted in Business, Marketing Tags: , , , No Comments »
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