That, or a variation on it, is a question for which there are millions of results on Google, so I guess there’s a real need for useful answers…

Often when times are really tough we feel the need for action: To DO something – almost anything. But it may be worthwhile stepping back, taking several deep breaths and asking some different, really fundamental questions for starters, like:

Why would somebody WANT to do business with ME?

What do I offer that’s so terrific and better than anybody else who, on the face of it, does much the same thing?

What track record do I have – How can I demonstrate or prove that to my potential customers BEFORE they invest money with me?

What excites ME about what I can do for people and what that helps them achieve – and do I know for certain that it’s the same thing that will excite them?

Is there such a NEED for it that they will see the value and pay for it?