How well does YOUR networking work?

Four years ago many small business clients were telling yours truly that:

  • The hardest part was to get in front of potential customers
  • They didn’t have big marketing budgets to attract them
  • They sent out the occasional mail shots and (sometimes, but increasing less so) followed them up with little success
  • They’d tried networking and it hadn’t worked for them and
  • They hated cold calling yet they saw it as the only option left

Now we can and do help folk who are prepared to e x p a n d their comfort zones enough to learn gentle yet effective sales techniques. But it does take effort and some really don’t want to try. So, for them I thought I’d investigate why networking works really well for some and not others.

Want to know the answer in a nutshell?

“Pay forward” is a term used in networking that’s maybe too glib, especially in the harsh and challenging times many of us find ourselves in right now. Yet those who remember their social skills, meeting people, showing a genuine interest and taking the time to get to know them, rather than: “Oh, help, I’m networking – I must come away with business!” are the ones who do seem to do rather well.

Ready for a shameless plug?

We’ve distilled four years of research and practical application into one networking book with 5 bonuses to help you discover ways to open doors to new business opportunities.

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"I was very impressed by Linda's determination to help and the constructive, but persistent, manner in which she identified issues and then tried to resolve them. After recent progress I was again reaching a stage where I seemed to be spinning my wheels, and she has given me fresh impetus to start moving forward again."