When did you last take a good look at your competitors –
Are they “cutting back on spend whatever the cost?
Or are they judiciously continuing to invest in certain areas where they know they’ll get good, sustainable Return On Investment?
Your employees and your customers are your best assets right now. How about investing in the first to make sure you keep and grow more of the second?
Just a thought…
Oh, and if you want to read more about poverty, you’ll find stuff here.
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October 15th, 2008
Linda Mattacks
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Good points, Linda.
How do small businesses figure out what are the best things to invest in during the financial downturn if they can’t afford all of the things they want to do.
How do they measure the potential ROI before embarking on judicious investing?
Sally:
Thank you. This is so good it’s going on a new blog.
Linda
[...] comment on the original Poverty and Plenty blog was so insightful I wanted to give it more [...]
[...] comment on the original Poverty and Plenty blog was so insightful I wanted to give it more [...]