Making the most of LinkedIN for sales

You may be looking for more sales due to the credit crunch, or you may be hiking up your activity so you don’t feel the crunch so bad.

I found this article written by Guy Kawasaki over 18 months ago, and if you missed it then, now is the time to catch up and implement his tips and tricks…

Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilized, so I’ve compiled a top-ten list of ways to increase the value of LinkedIn.

  1. Increase your visibility.

    By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with. In addition to appearing at the top of search results (which is a major plus if you’re one of the 52,000 product managers on LinkedIn), people would much rather work with people who their friends know and trust.

  2. Improve your connectability.

    Most new users put only their current company in their profile. By doing so, they severely limit their ability to connect with people. You should fill out your profile like it’s an executive bio, so include past companies, education, affiliations, and activities.

    You can also include a link to your profile as part of an email signature. The added benefit is that the link enables people to see all your credentials, which would be awkward if not downright strange, as an attachment.

  3. Improve your Google PageRank.

    LinkedIn allows you to make your profile information available for search engines to index. Since LinkedIn profiles receive a fairly high PageRank in Google, this is a good way to influence what people see when they search for you.

    To do this, create a public profile and select “Full View.” Also, instead of using the default URL, customize your public profile’s URL to be your actual name. To strengthen the visibility of this page in search engines, use this link in various places on the web> For example, when you comment in a blog, include a link to your profile in your signature.

  4. Enhance your search engine results.

    In addition to your name, you can also promote your blog or website to search engines like Google and Yahoo! Your LinkedIn profile allows you to publicize websites. There are a few pre-selected categories like “My Website”, “My Company” etc.

    If you select “Other” you can modify the name of the link. If you’re linking to your personal blog, include your name or descriptive terms in the link, and voila! instant search-engine optimization for your site. To make this work, be sure your public profile setting is set to “Full View”.

The full article can be read here, I suggest you go an have a look at the other 5 tips and the bonus tips. It’s as relevant now as it was 18 months ago, although I hope Guy has caught up with his connection invitations by now! 😉
Linda Mattacks can be found here and Sarah Arrow can be found here, send us an invitation if you would like to connect.
Regards
Sarah Arrow
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One Response to “Making the most of LinkedIN for sales”

  1. George says:

    I’ve been wondering about this, most articles focus on Myspace and Facebook. Great article. Maybe you should write an article on social marketing plans in general.

    Jippidy.com – Video Yellow Pages

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