6 tips to do your own marketing as a small business

I found this fascinating article today:

  1. Research: Figure out what you do best and get to know who your ideal customer is.
  2. Segment: Group these customers into some categories.  Don’t default to region or industry, that won’t help you make more money or give them what they want.  Group them by what’s important to them when they are buying what you’re selling.
  3. Target: Pick a segment or group you want to start with.  Maybe they are easy to work with, maybe they are most profitable, any reason will do.
  4. Position: Tell them why they should buy from you – position yourself to provide what they want – not what they need.
  5. Irresistible Offer: Pull together a combination of product, service, price, delivery and communication that makes what you’re selling IRRESISTIBLE to them.
  6. Build Loyalty:  If you have a customer base which likes to be involved – then build community and build loyalty.
  7. Ivana Taylor, Strategy Stew, Aug 2008

The whole article is a very good read. I love the explanation about process and promotion.
It appears I need to work on my processes as I am rather good at promotion.

Essex Couriers and Delivery services

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