... is a line that appears in our Build Firm Foundations course because we think Nike have got it right. Yet it applies to anything in your life or business that you know isn't right and needs fixing. You'll always be able to think of a thousand reasons (excuses) why it's not quite the right … [Read more...]
Sales, marketing, research: What do you want?
October 23, 2009 By Leave a Comment
Hi there I know you're visiting (from the stats and because you tell me so when we speak terrestrially) but many of you are not interacting online. Is it just because you're reserved or shy? Or do we need to focus more on certain areas to provide you with the help you need to successfully grow … [Read more...]
Beware advertising “opportunities”
October 23, 2009 By Leave a Comment
If you're offered an advertising "opportunity" I strongly suggest you do your homework before taking your decision. I was phoned a few days ago by a chap representing the publishers of a growing business handbook. The publishers are well known and the publication is sponsored by the Institute … [Read more...]
Use Testimonials to Keep and Get More Business
October 23, 2009 By 1 Comment
How can you use testimonials to keep business? You should be regularly checking that your customers are happy with your business service - you can't afford to assume that they are. The world is changing and customers are aware of competitive offerings and, though many will still not say a word … [Read more...]
Sales professional or not – we all make mistakes!
October 23, 2009 By Leave a Comment
How many times do you read words of wisdom from self-proclaimed (and sometimes acknowledged) gurus, experts and the like and think: "Well, it's all right for you, you've already made it in your field. You've forgotten what it's like for those just starting out" and find it hard if not downright … [Read more...]
Just do it!
October 23, 2009 By Leave a Comment
... is a line that appears in our Selling For Businesscourse because we think Nike have got it right. You'll always be able to think of a thousand reasons (excuses) why it's not quite the right time for you to improve your sales and marketing skills: You're too busy servicing (sometimes … [Read more...]
Customer service or disservice?
October 23, 2009 By Leave a Comment
On Friday 5th January I called my telecomms provider to enquire about an additional service I was considering taking from them. The first person in their Customer Service department knew less about the service and how it worked than I was able to discover from their website and she actually gave … [Read more...]
